Reviews as social proof: how travel brands can build trust

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Product discovery: How we measure impact on mobile sites

Web Personalization

One of today’s most commonly-faced challenges in ecommerce is the mobile paradox. Businesses are experiencing increases in mobile traffic, but flat revenue on the same device. As the proportion of mobile traffic to retail sites increases, retailers are loosing money - fast. We identified product discovery as a solution to help solve this problem. In October last year, we launched Aura, a solution for product discovery on mobile.

The last few months have been focused on understanding how we should measure and report on discovery. This blog post outlines some of the challenges in approaching the answer.

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Personal data and personalization—the journey so far

Web Personalization

Since its publication in May 2016, privacy professionals, law firms, technology companies, marketers, and others have flooded the Internet with broad, sweeping summaries of what the General Data Protection Regulation (GDPR) will mean for companies, and how scared we should all be about the new fines for non-compliance.

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Mind the gap: the big demographic difference for travel buyers

Travel

January 15th - also known as Blue Monday, the most depressing day of the year - is upon us once again. What better way cheer ourselves up than by looking ahead and making plans to go away? Indeed, 32% of travellers have booked their main 2018 vacation already1. However, customer sentiment alone won’t drive increased like-for-like bookings. We had a look at customer appetites and found that online experience is of increasing importance to key customer segments who book online.

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The year in review: Our top 5 blog articles of 2017

Thought Leadership

It’s been an exciting year for personalization. At Qubit we were honored to help innovative brands like Topman, Thomas Cook, ColourPop, and Etam on their personalization journey. We also launched a new website and a new product, and an industry-first report. Before we head into the new year, we want to take moment to reflect on the past 12 months. These are the five topics that interested you - our valued readers - the most:

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How Juice Beauty puts digital at the heart of customer experience. Interview with Jeffrey Grannis

Retail

Juice Beauty is a retailer in hyper growth. Their niche is skin-kind, beauty products made from certified organic ingredients. JuiceBeauty.com was recently named as one of “The Hot 100 - The Year's Most Innovative E-Retailers" by InternetRetailer and also featured in their report: Catalysts of Change. At the helm of online is Jeffrey Grannis, Director of Digital. I caught up with him to understand how the beauty landscape is changing and how he is pioneering online personalization.

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The fashion and beauty brands using AI to win on mobile

Retail

This year has seen a significant shift in the way that consumers interact with brands thanks to social platforms like Instagram and Pinterest, which have fuelled an appetite for product discovery on mobile. Yet retailers are struggling to see this trend translate into sales.

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How Emirates implemented personalization to get closer to their customers

Travel

We recently held a webinar on personalization in the travel industry with guest speakers Brendan Witcher from Forrester and David Galovic, VP Corporate Communications, Marketing and Brand (Digital) at Emirates. Emirates have been on their personalization journey since October 2014, when they started working with Qubit. In this blog post we’ll outline the process that allowed them to move from simple testing and CRO (conversion rate optimization) to more sophisticated personalization at scale. We’ll also share our framework that you can use to get started on your own personalization journey - in the form of a free personalization workbook.

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Black Friday trading recap: Beyond the mobile inflection point

Retail

Now that Black Friday and Cyber Monday have passed, we want to see which learnings retailers can use to inform their strategy for the coming year. At Qubit we analyzed aggregated data from retailers in the UK and US1 to identify patterns and trends that unfolded across the weekend. Read on for an explanation of the three trends you cannot afford to ignore in your 2018 planning. For a quick summary, take a look at the results in the tables below.

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Singles Day: The secret to a successful peak trading start

Retail

This year, Singles Day turned out to be four times bigger than Black Friday and Cyber Monday, with Alibaba Group alone generating 25.3 billion USD in sales – up 40% from last year. We took a look at aggregated data from some of the UK’s largest retailers to see how UK ecommerce benefitted from spend-happy online shoppers in China, and how they may have missed out.

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