What works in ecommerce? The key findings from 2 billion user journeys

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Design simplicity: from complex data to cutting-edge tech

Thought Leadership

Big data - like customer data - and the application of machine learning to it can easily become abstract and daunting, but with a streamlined interface and careful data visualisation design, data analytics and personalization have become tangible, comprehensible and elegant.

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EGR crowns Qubit Acquisition & Retention Partner of the year

eGaming

Here at Qubit we work with some of the leading eGaming operators, and so we were very proud to have this recognised at the EGR B2B Awards on Tuesday (6th June 2017).

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Preparing for the inevitable: Personalization

Retail

In this blog, I'll be addressing the topic of personalization: what it could mean for your online business, and how it can be incorporated into your business strategy painlessly with the right technology and a game plan in place.

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Three heuristics every marketer should know

Retail

As advertising becomes ever more targeted and online experiences more personalized, it’s increasingly difficult to succeed as a marketer without a deep understanding of how people make decisions.

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Three reasons to join the AI gold rush

Retail

No longer just science fiction, artificial intelligence could be the key to future retail success, as our latest research with Retail Week reveals. Read on to learn three reasons why from our CEO, Graham Cooke.

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Segmentation: Transforming acquisitions into enduring relationships

Thought Leadership

I recently delivered a lightning talk on the why and how of personalisation and segmentation at Stackla's inaugural #StacklaSocial event. Here I'd like to share a few of the insights from my presentation for those who weren't able to attend! Read on to find out why personalisation is the key to transforming acquisition into retention, and some tips on how to start thinking about it for your business.

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Catalysts of Change: the infographic

Retail

Our latest research, launched in April at our Catalysts of Change event, explores the technologies transforming retail. And who better to ask than retailers themselves?

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Catalysts of Change: Retail and Technology in the Age of Disruption

Retail

On April 4th we hosted over 150 retailers here in London at our inaugural Catalysts of Change event to launch our latest research in partnership with Retail Week. Featuring insights from over 70 retail executives on the technologies set to transform retail, the morning was a great chance to delve into the findings as well as hear perspectives from our diverse range of speakers. Here we've pulled together the key take-aways from Westfield, Grabble, Tesco and our panel (and stay tuned for video content coming very soon!).

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Panel Discussion - IDC + Qubit - Machine Learning will Revolutionize Market Segmentation Practices

Research

As part of Qubit's continued deep-dive into how machine learning, and artificial intelligence, can change the way that marketers engage with and communcate with their customers, we hosted a panel discussion with Gerry Brown, Ana Sanandres and Bud Goswami. 

Watch the video, or read the transcript of the discussion below. 

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