Singles Day: The secret to a successful peak trading start

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Fortune favors the ambitious: travel brands that achieve personalization at scale will win

Travel

Last week saw the global travel industry gather at the ExCeL in London once again for World Travel Market 2017. Our CEO, Graham Cooke, shared his thoughts on the changes impacting the industry, and how brands can rise to meet them, with Travolution for their special edition WTM issue. Read on to find out which trends were the talk of the tech tent...

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Before customers "find", they have to discover

Customer experience

Start inspiring on mobile now

Whether you are on a rooftop bar or commuting to work, if you are in-between meetings or just waking up in the morning, if you are out for a walk or enjoying time with some friends - there is one constant that now defines consumer behaviour. The interaction with our smartphone.

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Mobile conversion is increasing, the quality of mobile experiences is not

Mobile

Some technological trends

Social media is changing the world (and I recently shared some thoughts here) but, despite the time we spend on the supercomputers in our pockets, the quality of the experiences we see there isn’t as good as it could be.

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Three tactics for a successful Black Friday

Retail

Black Friday is just two months away and the stakes are especially high this year. As retailers put the finishing touches to their peak trading strategies, it’s important to keep in mind that discounts alone aren’t enough to make last year’s customers come back. Instead, customer experience has become the deciding factor to success.

Our research backs this up. We found that customer loyalty is at an all-time low: 84% of consumers would consider switching away from the shops they usually buy from, and 81% would switch to shops that offer a better service1. Retailers who fall behind on customer experience stand to lose out not only on revenue and new customers, but they also risk losing existing customers to the competition.

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What sari shopping teaches us about search efficiency

Web Personalization

I’ve been asked to write a blog about personalization - and how machine learning¹ serves personalization. But what I actually want to write about is rather different, at least at first.

I want to talk to you about shopping. Specifically, sari shopping.

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Mobile: the battleground in the age of social media

Mobile

Social media has changed the world - and our personal lives.

Social media dominates our digital space - it keeps us busy by passively exposing us to curated and personalized streams of content - on demand, at any time.

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What gaming can learn from two billion retail and travel digital customer journeys

Research

Given that number crunching and prediction are so core to eGaming companies’ trading success, it is no surprise that operators have applied the data-driven ethos to their conversion and retention strategies.

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Exploring 'What works in ecommerce' with Drill to Detail podcast

Research

In June 2017 we released the culmination of 4 years research into what works when it comes to optimization and personalization treatments. The story of this research is the story of website optimization itself  how it has evolved over time, from UX and cosmetic changes, to conversion rate optimization (CRO), and in 2017 toward persuasive personalization at scale. 

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A supernatural discovery process: building our new product for mobile

Web Personalization

2016 was supposed to be the year of conversational commerce. Chatbots were heralded as the new interaction model through which interactions between consumers and brands would be transformed.

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