From reality star to beauty mogul, how Kylie Cosmetics has become an ecommerce trailblazer

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How strategic segmentation can take your personalization efforts to the next level

Best practice

The process of dividing a broad market into smaller subsets is nothing new. In fact it’s been common practice ever since markets grew large enough for suppliers to produce different product models. And while there are many different ways to divide up an audience, the most commonly practiced have traditionally focused on geographic, demographic or psychographic (“values” or “lifestyle” based) divisions.

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Using data to create greater authenticity in travel

Travel

 

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Crocus planting programmatic experiences throughout customer journey to seed 2017 growth

Retail

We caught up with Mayank, head of ecommerce at Crocus.co.uk, the online retailer providing over 4,000 plant and gardening products to customers in the UK. Mayank’s role is to implement the business strategy from an ecommerce point of view, making the digital experience work for the customer. The entire customer journey and ecommerce experience is Mayank’s responsibility.   

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Cross border commerce could banish the ghost of Christmas past

Retail

As we approached Christmas, many retailers were crossing their fingers for a last-minute sales boost, following the expected post-Black Friday lull. This is now a recurring issue for UK retailers and I expect many are already considering how to combat this next year.

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Behind the data: 3 key US holiday shopping trends

Retail

“The end is near!” must be a thought on the top of every retailer and ecommerce team’s mind come December 25th. As holiday promotions have slipped earlier and earlier into our calendars, shoppers and retailers alike are feeling the sale fatigue.

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“Controlling our own technology is fundamental to delivering our differentiated product,” Brian Mahon, Head of Product at BetBright

Customer experience

Following their recent win for best in-house product at the EGR Operator awards, Dublin-based innovator BetBright have put ‘understanding and influencing’ their customers at the heart of their strategy for 2017.

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Technology helps you understand your customers not just acquire them

Travel

 

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Behind the Black Friday billions: digging into the data understand the 'why' of the shopping super peak

Retail

Black Friday and Cyber Weekend generated plenty of headline grabbing stats as usual, and in spite of the yearly claims that the discount holiday is greying out. John Lewis, who previously spoke out against the discount day, reported its best ever weekly revenues of nearly £200m (Guardian, November 2016).

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Proof that you’re missing out

Retail

Social proof is one of the most powerful psychological heuristics, it links the persuasiveness of a behavior or idea with how other people respond to it. Your brain reduces the perception of risk associated with an idea, or activity, when you see other people engaging in it. That’s why we’re all drawn to movies with high IMDb scores, best-selling books, and crowded restaurants.

 

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