Preparing for the inevitable: Personalization

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Three heuristics every marketer should know

Retail

As advertising becomes ever more targeted and online experiences more personalized, it’s increasingly difficult to succeed as a marketer without a deep understanding of how people make decisions.

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Three reasons to join the AI gold rush

Retail

No longer just science fiction, artificial intelligence could be the key to future retail success, as our latest research with Retail Week reveals. Read on to learn three reasons why from our CEO, Graham Cooke.

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Segmentation: Transforming acquisitions into enduring relationships

Thought Leadership

I recently delivered a lightning talk on the why and how of personalisation and segmentation at Stackla's inaugural #StacklaSocial event. Here I'd like to share a few of the insights from my presentation for those who weren't able to attend! Read on to find out why personalisation is the key to transforming acquisition into retention, and some tips on how to start thinking about it for your business.

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Catalysts of Change: the infographic

Retail

Our latest research, launched in April at our Catalysts of Change event, explores the technologies transforming retail. And who better to ask than retailers themselves?

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Catalysts of Change: Retail and Technology in the Age of Disruption

Retail

On April 4th we hosted over 150 retailers here in London at our inaugural Catalysts of Change event to launch our latest research in partnership with Retail Week. Featuring insights from over 70 retail executives on the technologies set to transform retail, the morning was a great chance to delve into the findings as well as hear perspectives from our diverse range of speakers. Here we've pulled together the key take-aways from Westfield, Grabble, Tesco and our panel (and stay tuned for video content coming very soon!).

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Panel Discussion - IDC + Qubit - Machine Learning will Revolutionize Market Segmentation Practices

Research

As part of Qubit's continued deep-dive into how machine learning, and artificial intelligence, can change the way that marketers engage with and communcate with their customers, we hosted a panel discussion with Gerry Brown, Ana Sanandres and Bud Goswami. 

Watch the video, or read the transcript of the discussion below. 

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Future of Travel recap: Once man meets machine, travel innovation will fly

Travel

The travel sector is set to become a hotbed for innovation in marketing and experiential technology over the next few years. That was the clear message that came from our Future of Travel conference, held on March 21st in partnership with Travel Weekly. Watch the highlights below, or read on to learn more.

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Future gazing on the next big mobile trends disrupting retail with Daniel Murray, CEO & Co-founder, Grabble

Retail

At our upcoming Catalysts of Change event, in partnership with Retail Week, we'll be launching our latest research featuring comment from over 70 retail executives on how they see technology impacting the future of the industry. We'll explore how disruptive technologies are changing consumer behaviour, but also providing new opportunities for retailers to understand and engage with their customers.

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Future of Travel: Game-changing digital innovation from MSC Cruises

Travel

MSC Cruises is the world’s largest privately-owned cruise line and brand market leader, sailing to over 150 destinations worldwide, including year-round cruises in the Mediterranean and the Caribbean. This month they unveiled their fleet-wide digital innovation programme, MSC for Me, which puts guests truly at the centre of their business and technology investments. We caught up with Luca Pronzati, Chief Business Innovation Officer, for our upcoming report, Future of Travel: Man vs. Machine, and here we share his thoughts on how MSC Cruises are using technology to enhance guest experiences.

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