In our recent webinar GDPR: Personal data and personalization, Qubit General Counsel Jack Carvel looked at consent under the GDPR, and examined some practical examples of how companies have started preparing for the new rules. In this blog, Jack covers the practical challenges of online consent under the GDPR, the alternatives to consent as a lawful basis for processing data and whether legitimate interests may be more significant to personalization than expected.
In late 2017, Qubit released a groundbreaking piece of analysis that qualifies the most effective types of personalization that can be applied to a website. We found that if a business combines the most effective tactics (which include Social Proof, urgency and scarcity), they can expect an uplift of 6% in Revenue Per Visitor (RPV).
In this blog (part 1 of 2), explore why we use this metric, what it means, and why we consider it such a valuable measure for ecommerce marketing professionals. In part 2, we’ll look at some of the best tactics for increasing RPV.
Booking a trip away can be quite a big deal for consumers. Travel vendors have to confront more than just the competition, there’s also competing priorities in consumers’ lives. Limited vacation days. Commitments work or school, scheduling difficulties and seasonal limitations (while there are great mountains to visit in summer, if they want to go skiing…). Combine all this, and there’s a slim window for consumers to get their adventure, r&r, or quality family time in, and this is a challenge for vendors.
Fortunately, there are some tactics to cut through the noise.
One of today’s most commonly-faced challenges in ecommerce is the mobile paradox. Businesses are experiencing increases in mobile traffic, but flat revenue on the same device. As the proportion of mobile traffic to retail sites increases, retailers are loosing money - fast. We identified product discovery as a solution to help solve this problem. In October last year, we launched Aura, a solution for product discovery on mobile.
The last few months have been focused on understanding how we should measure and report on discovery. This blog post outlines some of the challenges in approaching the answer.
Since its publication in May 2016, privacy professionals, law firms, technology companies, marketers, and others have flooded the Internet with broad, sweeping summaries of what the General Data Protection Regulation (GDPR) will mean for companies, and how scared we should all be about the new fines for non-compliance.
January 15th - also known as Blue Monday, the most depressing day of the year - is upon us once again. What better way cheer ourselves up than by looking ahead and making plans to go away? Indeed, 32% of travellers have booked their main 2018 vacation already1. However, customer sentiment alone won’t drive increased like-for-like bookings. We had a look at customer appetites and found that online experience is of increasing importance to key customer segments who book online.
It’s been an exciting year for personalization. At Qubit we were honored to help innovative brands like Topman, Thomas Cook, ColourPop, and Etam on their personalization journey. We also launched a new website and a new product, and an industry-first report. Before we head into the new year, we want to take moment to reflect on the past 12 months. These are the five topics that interested you - our valued readers - the most:
Juice Beauty is a retailer in hyper growth. Their niche is skin-kind, beauty products made from certified organic ingredients. JuiceBeauty.com was recently named as one of “The Hot 100 - The Year's Most Innovative E-Retailers" by InternetRetailer and also featured in their report: Catalysts of Change. At the helm of online is Jeffrey Grannis, Director of Digital. I caught up with him to understand how the beauty landscape is changing and how he is pioneering online personalization.
This year has seen a significant shift in the way that consumers interact with brands thanks to social platforms like Instagram and Pinterest, which have fuelled an appetite for product discovery on mobile. Yet retailers are struggling to see this trend translate into sales.