Future gazing on the next big mobile trends disrupting retail with Daniel Murray, CEO & Co-founder, Grabble

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Future of Travel: Game-changing digital innovation from MSC Cruises

Travel

MSC Cruises is the world’s largest privately-owned cruise line and brand market leader, sailing to over 150 destinations worldwide, including year-round cruises in the Mediterranean and the Caribbean. This month they unveiled their fleet-wide digital innovation programme, MSC for Me, which puts guests truly at the centre of their business and technology investments. We caught up with Luca Pronzati, Chief Business Innovation Officer, for our upcoming report, Future of Travel: Man vs. Machine, and here we share his thoughts on how MSC Cruises are using technology to enhance guest experiences.

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Future of Travel: ‘Plan less. Live more,’ Amir Segall, VP International at HotelTonight

Travel

Founded in 2011, the Silicon Valley start-up HotelTonight has had a meteoric rise. Reaching profitability in just six short years it is now the leading platform for last minute hotel bookings with over 21 million app downloads. The latest data on the booking window for hotels shows 50% of bookings in the US are made within 3 days of check-in, and in Europe it’s 50% within 7 days, HotelTonight seeks to make it as easy as possible for customers to ‘plan less’ and ‘live more’, offering last-minute rates on unsold rooms.

We caught up with Amir Segall, VP International at Hotel Tonight, ahead of his key note presentation at our upcoming event, Future of Travel: Man vs. Machine, to give you a sneak preview of his thoughts.

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From reality star to beauty mogul, how Kylie Cosmetics has become an ecommerce trailblazer

Retail

Ecommerce is experiencing some major shifts, as evidenced by a new crop of brands that are breaking the traditional retail mold. These trailblazers are more connected to their customers across every channel because they involve them directly in the making and launch of their products. Kylie Cosmetics, by Kylie Jenner, is one such brand that has achieved remarkable success after being in business for just over a year.

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How strategic segmentation can take your personalization efforts to the next level

Best practice

The process of dividing a broad market into smaller subsets is nothing new. In fact it’s been common practice ever since markets grew large enough for suppliers to produce different product models. And while there are many different ways to divide up an audience, the most commonly practiced have traditionally focused on geographic, demographic or psychographic (“values” or “lifestyle” based) divisions.

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Using data to create greater authenticity in travel

Travel

 

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Crocus planting programmatic experiences throughout customer journey to seed 2017 growth

Retail

We caught up with Mayank, head of ecommerce at Crocus.co.uk, the online retailer providing over 4,000 plant and gardening products to customers in the UK. Mayank’s role is to implement the business strategy from an ecommerce point of view, making the digital experience work for the customer. The entire customer journey and ecommerce experience is Mayank’s responsibility.   

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Cross border commerce could banish the ghost of Christmas past

Retail

As we approached Christmas, many retailers were crossing their fingers for a last-minute sales boost, following the expected post-Black Friday lull. This is now a recurring issue for UK retailers and I expect many are already considering how to combat this next year.

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Behind the data: 3 key US holiday shopping trends

Retail

“The end is near!” must be a thought on the top of every retailer and ecommerce team’s mind come December 25th. As holiday promotions have slipped earlier and earlier into our calendars, shoppers and retailers alike are feeling the sale fatigue.

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“Controlling our own technology is fundamental to delivering our differentiated product,” Brian Mahon, Head of Product at BetBright

Customer experience

Following their recent win for best in-house product at the EGR Operator awards, Dublin-based innovator BetBright have put ‘understanding and influencing’ their customers at the heart of their strategy for 2017.

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