As part of Qubit's continued deep-dive into how machine learning, and artificial intelligence, can change the way that marketers engage with and communcate with their customers, we hosted a panel discussion with Gerry Brown, Ana Sanandres and Bud Goswami.
Watch the video, or read the transcript of the discussion below.
The travel sector is set to become a hotbed for innovation in marketing and experiential technology over the next few years. That was the clear message that came from our Future of Travel conference, held on March 21st in partnership with Travel Weekly. Watch the highlights below, or read on to learn more.
At our upcoming Catalysts of Change event, in partnership with Retail Week, we'll be launching our latest research featuring comment from over 70 retail executives on how they see technology impacting the future of the industry. We'll explore how disruptive technologies are changing consumer behaviour, but also providing new opportunities for retailers to understand and engage with their customers.
MSC Cruises is the world’s largest privately-owned cruise line and brand market leader, sailing to over 150 destinations worldwide, including year-round cruises in the Mediterranean and the Caribbean. This month they unveiled their fleet-wide digital innovation programme, MSC for Me, which puts guests truly at the centre of their business and technology investments. We caught up with Luca Pronzati, Chief Business Innovation Officer, for our upcoming report, Future of Travel: Man vs. Machine, and here we share his thoughts on how MSC Cruises are using technology to enhance guest experiences.
Founded in 2011, the Silicon Valley start-up HotelTonight has had a meteoric rise. Reaching profitability in just six short years it is now the leading platform for last minute hotel bookings with over 21 million app downloads. The latest data on the booking window for hotels shows 50% of bookings in the US are made within 3 days of check-in, and in Europe it’s 50% within 7 days, HotelTonight seeks to make it as easy as possible for customers to ‘plan less’ and ‘live more’, offering last-minute rates on unsold rooms.
We caught up with Amir Segall, VP International at Hotel Tonight, ahead of his key note presentation at our upcoming event, Future of Travel: Man vs. Machine, to give you a sneak preview of his thoughts.
Ecommerce is experiencing some major shifts, as evidenced by a new crop of brands that are breaking the traditional retail mold. These trailblazers are more connected to their customers across every channel because they involve them directly in the making and launch of their products. Kylie Cosmetics, by Kylie Jenner, is one such brand that has achieved remarkable success after being in business for just over a year.
The process of dividing a broad market into smaller subsets is nothing new. In fact it’s been common practice ever since markets grew large enough for suppliers to produce different product models. And while there are many different ways to divide up an audience, the most commonly practiced have traditionally focused on geographic, demographic or psychographic (“values” or “lifestyle” based) divisions.
Travel companies can no longer compete on price alone. The unprecedented emphasis on consumer behavior and customer expectations mounts increasing pressure on travel brands to deliver authentic experiences to their customers and increase brand loyalty.
We caught up with Mayank, head of ecommerce at Crocus.co.uk, the online retailer providing over 4,000 plant and gardening products to customers in the UK. Mayank’s role is to implement the business strategy from an ecommerce point of view, making the digital experience work for the customer. The entire customer journey and ecommerce experience is Mayank’s responsibility.