It’s been an exciting year for personalization. At Qubit we were honored to help innovative brands like Topman, Thomas Cook, ColourPop, and Etam on their personalization journey. We also launched a new website and a new product, and an industry-first report. Before we head into the new year, we want to take moment to reflect on the past 12 months. These are the five topics that interested you - our valued readers - the most:
Juice Beauty is a retailer in hyper growth. Their niche is skin-kind, beauty products made from certified organic ingredients. JuiceBeauty.com was recently named as one of “The Hot 100 - The Year's Most Innovative E-Retailers" by InternetRetailer and also featured in their report: Catalysts of Change. At the helm of online is Jeffrey Grannis, Director of Digital. I caught up with him to understand how the beauty landscape is changing and how he is pioneering online personalization.
This year has seen a significant shift in the way that consumers interact with brands thanks to social platforms like Instagram and Pinterest, which have fuelled an appetite for product discovery on mobile. Yet retailers are struggling to see this trend translate into sales.
We recently held a webinar on personalization in the travel industry with guest speakers Brendan Witcher from Forrester and David Galovic, VP Corporate Communications, Marketing and Brand (Digital) at Emirates. Emirates have been on their personalization journey since October 2014, when they started working with Qubit. In this blog post we’ll outline the process that allowed them to move from simple testing and CRO (conversion rate optimization) to more sophisticated personalization at scale. We’ll also share our framework that you can use to get started on your own personalization journey - in the form of a free personalization workbook.
Now that Black Friday and Cyber Monday have passed, we want to see which learnings retailers can use to inform their strategy for the coming year. At Qubit we analyzed aggregated data from retailers in the UK and US1 to identify patterns and trends that unfolded across the weekend. Read on for an explanation of the three trends you cannot afford to ignore in your 2018 planning. For a quick summary, take a look at the results in the tables below.
This year, Singles Day turned out to be four times bigger than Black Friday and Cyber Monday, with Alibaba Group alone generating 25.3 billion USD in sales – up 40% from last year. We took a look at aggregated data from some of the UK’s largest retailers to see how UK ecommerce benefitted from spend-happy online shoppers in China, and how they may have missed out.
Last week saw the global travel industry gather at the ExCeL in London once again for World Travel Market 2017. Our CEO, Graham Cooke, shared his thoughts on the changes impacting the industry, and how brands can rise to meet them, with Travolution for their special edition WTM issue. Read on to find out which trends were the talk of the tech tent...
Start inspiring on mobile now
Whether you are on a rooftop bar or commuting to work, if you are in-between meetings or just waking up in the morning, if you are out for a walk or enjoying time with some friends - there is one constant that now defines consumer behaviour. The interaction with our smartphone.
Some technological trends
Social media is changing the world (and I recently shared some thoughts here) but, despite the time we spend on the supercomputers in our pockets, the quality of the experiences we see there isn’t as good as it could be.