A supernatural discovery process: building our new product for mobile

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Deduplicating streaming data at scale

Partners

Here at Qubit we’ve been known to discuss customer data - quantitative and qualitative - and the value that comes from analysing it.

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What works in ecommerce: here comes the science

Research

A couple of weeks ago we released some research that explored 29 common treatments seen in ecommerce optimisation. Treatments ranged from simple adjustments, such as changing a button, to more complicated implementations like product recommendations.

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What works in ecommerce? The key findings from 2 billion user journeys

Retail

If I had £1 for every time my team and I are asked about what drives the best results in optimization, I probably wouldn’t need to work at Qubit anymore. While we have always been able to give examples of high-performing experiences and innovative ideas, they’re only that: examples.

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Design simplicity: from complex data to cutting-edge tech

Thought Leadership

Big data - like customer data - and the application of machine learning to it can easily become abstract and daunting, but with a streamlined interface and careful data visualisation design, data analytics and personalization have become tangible, comprehensible and elegant.

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EGR crowns Qubit Acquisition & Retention Partner of the year

eGaming

Here at Qubit we work with some of the leading eGaming operators, and so we were very proud to have this recognised at the EGR B2B Awards on Tuesday (6th June 2017).

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Preparing for the inevitable: Personalization

Retail

In this blog, I'll be addressing the topic of personalization: what it could mean for your online business, and how it can be incorporated into your business strategy painlessly with the right technology and a game plan in place.

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Three heuristics every marketer should know

Retail

As advertising becomes ever more targeted and online experiences more personalized, it’s increasingly difficult to succeed as a marketer without a deep understanding of how people make decisions.

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Three reasons to join the AI gold rush

Retail

No longer just science fiction, artificial intelligence could be the key to future retail success, as our latest research with Retail Week reveals. Read on to learn three reasons why from our CEO, Graham Cooke.

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Segmentation: Transforming acquisitions into enduring relationships

Thought Leadership

I recently delivered a lightning talk on the why and how of personalisation and segmentation at Stackla's inaugural #StacklaSocial event. Here I'd like to share a few of the insights from my presentation for those who weren't able to attend! Read on to find out why personalisation is the key to transforming acquisition into retention, and some tips on how to start thinking about it for your business.

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