“Stop worrying about your Big Data strategy - start working on your customer experience strategy.”

 That was the message that our CEO Graham passed on to a senior global marketing audience at Advertising Week, in the Times Center Hall in New York City.

“We’re surrounded by nebulous concepts around what we’re supposed to do with data,” said Graham. “It’s my view that the most profitable business application for Big Data is customer experience.”


Watch this video to hear Graham talk about the ‘Five Cs of Customer Experience’...

Content - Commit to a richer user experience

Continuous - ‘Always on’ optimization is key

Calibrate - Think small not big, wins come in tiny increments

Combine - Combine your data sets for a more intuitive experience

Customer - ‘From pageviews to people’: build smarter analytics around the user, not around your business