That was the message that our CEO Graham passed on to a senior global marketing audience at Advertising Week, in the Times Center Hall in New York City.
“We’re surrounded by nebulous concepts around what we’re supposed to do with data,” said Graham. “It’s my view that the most profitable business application for Big Data is customer experience.”
Watch this video to hear Graham talk about the ‘Five Cs of Customer Experience’...
Content - Commit to a richer user experience
Continuous - ‘Always on’ optimization is key
Calibrate - Think small not big, wins come in tiny increments
Combine - Combine your data sets for a more intuitive experience
Customer - ‘From pageviews to people’: build smarter analytics around the user, not around your business