Ashleigh Ainsley

Ashleigh is an Executive Strategist based in our UK Team working on a number of retail and travel Clients. Before joining Qubit he had worked at Google undertaking Global B2B research. Ashleigh has a keen interest in Geography, Technology and Sport and completed his Undergraduate dissertation at Oxford University interrogating smartphone technology and user behavior. Key facts Started at Qubit: September 2014 Loves: Football (Soccer) Hates: Heights

More from Ashleigh Ainsley

Cyber Monday: Making the most of your Thanksgiving leftovers

Retail

Cyber Monday is the biggest online shopping day of the year and in the US sales topped $2 billion last year (Fortune, December 2014). Customers with the endurance to make it through the bank balance damaging weekend are still keen for deals and last-minute bargains on Monday. It offers distinct opportunities from Black Friday and if you take advantage of them you’ll see big rewards at the bottom line.

Read more

Singles day: The new ecommerce opportunity before Christmas

Retail

Forget Black Friday. Forget Cyber Monday. The ecommerce day making headlines in Asia and soon to make landfall in the West is Singles Day on November 11th. Originating in China, it started life as a counterpart to Valentine’s Day. Since 2009 however, Chinese ecommerce giant Alibaba, amongst others, has used the day to drive traffic between Chinese New Year and the end of summer.

Read more

Four tips for engaging return visitors

Web Personalization

When devising a testing strategy, it is important to think about how to segment visitors in a functional way which is both scalable and allows for continuously optimised personalisation.

Read more

The death of distance? 5 reasons geolocation matters to your customers

Retail

In 1995, Frances Cairncross wrote an infamous article in The Economist, announcing the ‘death of distance. Since then, waves of technologies have emerged claiming to save time, reduce distance, and shrink the world. In spite of this, understanding where your customer is, remains a valuable tool for any marketer.

Through 5 simple measures I’ll show how geolocation can be one of the most compelling ways to connect with your customers.

Read more

Posts by other authors