Cyber Monday is the biggest online shopping day of the year and in the US sales topped $2 billion last year (Fortune, December 2014). Customers with the endurance to make it through the bank balance damaging weekend are still keen for deals and last-minute bargains on Monday. It offers distinct opportunities from Black Friday and if you take advantage of them you’ll see big rewards at the bottom line.
Forget Black Friday. Forget Cyber Monday. The ecommerce day making headlines in Asia and soon to make landfall in the West is Singles Day on November 11th. Originating in China, it started life as a counterpart to Valentine’s Day. Since 2009 however, Chinese ecommerce giant Alibaba, amongst others, has used the day to drive traffic between Chinese New Year and the end of summer.
When devising a testing strategy, it is important to think about how to segment visitors in a functional way which is both scalable and allows for continuously optimised personalisation.
In 1995, Frances Cairncross wrote an infamous article in The Economist, announcing the ‘death of distance’. Since then, waves of technologies have emerged claiming to save time, reduce distance, and shrink the world. In spite of this, understanding where your customer is, remains a valuable tool for any marketer.
Through 5 simple measures I’ll show how geolocation can be one of the most compelling ways to connect with your customers.