Following their recent win for best in-house product at the EGR Operator awards, Dublin-based innovator BetBright have put ‘understanding and influencing’ their customers at the heart of their strategy for 2017.
Black Friday and Cyber Weekend generated plenty of headline grabbing stats as usual, and in spite of the yearly claims that the discount holiday is greying out. John Lewis, who previously spoke out against the discount day, reported its best ever weekly revenues of nearly £200m (Guardian, November 2016).
With Black Friday and Cyber Weekend looming large, we caught up with our Qubit friends and family (AKA our partner network and industry specialists) to get their last minute tips for the holiday shopping season. While planning has already been going on for months, it's always worth double-checking your list to make sure you're not missing a trick. From UX, to mobile, to delivery, we touch on six ways retailers can ensure they’re paying attention to the trends that matter to make the most of peak 2016 and beyond!
To say that change is the only constant is somewhat of a cliché, but this is what has come to define retail in 2016, particularly when it comes to peak. The past few years have seen disruption after disruption to the traditional peak shopping periods, driven by changes in consumer behaviour and, in response to this, the rise of new ‘mega’ shopping holidays.
As creepy clowns dominate the headlines and my email inbox fills up with pumpkins and ghouls it can only mean one thing — this is Halloween.
It seems like every retailer out there is trying to jump on the Halloween ghost train, and it’s no wonder, with the NRF annual survey predicting spend in 2016 will hit $8.4bn, the highest in the survey’s history. Even in the UK, where Halloween has always played second fiddle to the more traditional Bonfire Night, Halloween is the new holiday to back for retailers, now the second biggest party night after New Years Eve (Guardian, October 2015).
For retailers, getting peak right is crucial, but what is ‘getting it right’ in today’s competitive environment? Do you focus on systems, making sure that your site can cope with the influx of visitors, or take advantage of this to get creative and use it as the basis for a long term, customer centric strategy?
Last year Amazon picked its own peak. Recognising that retailers enjoy different sales peaks throughout the year, they created their own artificial peak, opening up a fresh day of discounts exclusively to Amazon Prime members. It was an immediate hit. That success was replicated this year. Amazon sold more than $2 billion of merchandise on an otherwise quiet Tuesday in July. Where Amazon goes, retail follows, so we’ve picked out the key takeaways from Prime Day 2016 and have some suggestions for picking your own peak in the future:
Black Friday is an oft debated topic in the retail world. On the one hand are the stories that emerge every December about record breaking sales, but on the other are the doubts that seem to be creeping in.
Black Friday has become the highlight of the Christmas season and a microcosm of the wider trends impacting retailers today.