Cat Millar

Cat is a Product Marketing Manager at Qubit. Originally from Belfast, she moved to London to pursue a Masters in Publishing. After that she decided to stick around and over the last few years she's found herself working in marketing agencies and tech start-ups with some of the world's leading retail and lifestyle brands. Key facts: Started at Qubit: January 2016 Loves: Pizza and fashion Hates: Slow internet

More from Cat Millar

What are the tricks to treating your customers this Halloween?

Retail

As creepy clowns dominate the headlines and my email inbox fills up with pumpkins and ghouls it can only mean one thing — this is Halloween.

It seems like every retailer out there is trying to jump on the Halloween ghost train, and it’s no wonder, with the NRF annual survey predicting spend in 2016 will hit $8.4bn, the highest in the survey’s history. Even in the UK, where Halloween has always played second fiddle to the more traditional Bonfire Night, Halloween is the new holiday to back for retailers, now the second biggest party night after New Years Eve (Guardian, October 2015).

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Peak perspectives: 'speed and performance' vs. 'bells and whistles'

Retail

For retailers, getting peak right is crucial, but what is ‘getting it right’ in today’s competitive environment? Do you focus on systems, making sure that your site can cope with the influx of visitors, or take advantage of this to get creative and use it as the basis for a long term, customer centric strategy?

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Pick your own peak: What retailers can learn from Prime Day

Retail

Last year Amazon picked its own peak. Recognising that retailers enjoy different sales peaks throughout the year, they created their own artificial peak, opening up a fresh day of discounts exclusively to Amazon Prime members. It was an immediate hit. That success was replicated this year. Amazon sold more than $2 billion of merchandise on an otherwise quiet Tuesday in July. Where Amazon goes, retail follows, so we’ve picked out the key takeaways from Prime Day 2016 and have some suggestions for picking your own peak in the future:

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Event roundup: The key takeaways from our Black Friday London breakfast

Retail

Black Friday is an oft debated topic in the retail world. On the one hand are the stories that emerge every December about record breaking sales, but on the other are the doubts that seem to be creeping in.

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Black Friday: Three lessons to learn, whether you decide to back it or back out

Retail

Black Friday has become the highlight of the Christmas season and a microcosm of the wider trends impacting retailers today.

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Replatforming? Use data to shape your decision

Retail

Download “The roadmap for replatforming” and let it guide you toward running a successful data-driven, customer-centric transformation.

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The channel revolution: how retailers are moving from reaction to reinvention

Retail

Today’s customer oscillates between channels seamlessly. Their unpredictable behavior has put many retailers on the backfoot, leaving them to play catch-up to changing customer whims and desires. Tablets had their moment, now smartphones are center stage and wearables look set to take the spotlight of tomorrow (IMRG, February 2016).

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The top 5 complaints from online shoppers

Retail

Listening to your customers has always been important, but in 2016 understanding their issues is vital for retailers seeking to stay ahead when it comes to customer experience. This is because we live in the expectation economy, a crowded marketplace where customers buying online will not think twice about going elsewhere if you're not up to scratch.

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‘A loyalty program needs to be embedded into the heart of the company if it is to succeed’–A conversation with Vishal Katelia, MR PORTER

Retail

In the final installment of our three part series we get Vishal Katelia's thoughts on pitfalls to look out for when launching a loyalty scheme, and how to measure success. Catch up on part one, and part two first if you missed them!

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"Keep track of the small details"– A conversation with Vishal Katelia, MR PORTER

Retail

Welcome to the next installment in our three part blog series with Vishal Katelia Senior Manager, Global CRM at MR PORTER. For those of you who missed part one, make sure you catch up here. We’ll continue our discussion of loyalty, kicking off with the industry Vish thinks retailers can learn from.

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