Cat Millar

Cat is a Product Marketing Manager at Qubit. Originally from Belfast, she moved to London to pursue a Masters in Publishing. After that she decided to stick around and over the last few years she's found herself working in marketing agencies and tech start-ups with some of the world's leading retail and lifestyle brands. Key facts: Started at Qubit: January 2016 Loves: Pizza and fashion Hates: Slow internet

More from Cat Millar

Black Friday: Three lessons to learn, whether you decide to back it or back out

Retail

Black Friday has become the highlight of the Christmas season and a microcosm of the wider trends impacting retailers today.

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Replatforming? Use data to shape your decision

Retail

Download “The roadmap for replatforming” and let it guide you toward running a successful data-driven, customer-centric transformation.

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The channel revolution: how retailers are moving from reaction to reinvention

Retail

Today’s customer oscillates between channels seamlessly. Their unpredictable behavior has put many retailers on the backfoot, leaving them to play catch-up to changing customer whims and desires. Tablets had their moment, now smartphones are center stage and wearables look set to take the spotlight of tomorrow (IMRG, February 2016).

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The top 5 complaints from online shoppers

Retail

Listening to your customers has always been important, but in 2016 understanding their issues is vital for retailers seeking to stay ahead when it comes to customer experience. This is because we live in the expectation economy, a crowded marketplace where customers buying online will not think twice about going elsewhere if you're not up to scratch.

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‘A loyalty program needs to be embedded into the heart of the company if it is to succeed’–A conversation with Vishal Katelia, MR PORTER

Retail

In the final installment of our three part series we get Vishal Katelia's thoughts on pitfalls to look out for when launching a loyalty scheme, and how to measure success. Catch up on part one, and part two first if you missed them!

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"Keep track of the small details"– A conversation with Vishal Katelia, MR PORTER

Retail

Welcome to the next installment in our three part blog series with Vishal Katelia Senior Manager, Global CRM at MR PORTER. For those of you who missed part one, make sure you catch up here. We’ll continue our discussion of loyalty, kicking off with the industry Vish thinks retailers can learn from.

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"Loyalty is a two way relationship"– A conversation with Vishal Katelia, MR PORTER

Retail

Following on from our retail loyalty breakfast in January, we caught up with Vishal Katelia, Senior Manager, Global CRM, MR PORTER. In the first installment of this blog series we ask him what’s coming up next for MR PORTER and get his top tips for retailers considering investing in a loyalty strategy.

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Best of the best – roundup from our loyalty and VIPs January event

Retail

What does loyalty mean to retailers and customers today? Are loyalty schemes still relevant? How do you identify and reward your most loyal customers with experiences that delight? We decided to find out the answers to these burning questions, and more, by inviting the retail industry’s best and brightest along to our first #QubitRetail breakfast of 2016 - read on to find out what we learned!

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How the loyalty scheme is becoming the VIP program

Retail

Tesco’s Clubcard scheme was a game changer when it launched in the 1990s, immediately demonstrating its marketing value by offering then Chairman Lord MacLaurin more knowledge about his customers in “three months” than he’d gained in “30 years” experience.

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