Cat Millar

Cat is a Product Marketing Manager at Qubit. Originally from Belfast, she moved to London to pursue a Masters in Publishing. After that she decided to stick around and over the last few years she's found herself working in marketing agencies and tech start-ups with some of the world's leading retail and lifestyle brands. Key facts: Started at Qubit: January 2016 Loves: Pizza and fashion Hates: Slow internet

More from Cat Millar

Best of the best – roundup from our loyalty and VIPs January event

Retail

What does loyalty mean to retailers and customers today? Are loyalty schemes still relevant? How do you identify and reward your most loyal customers with experiences that delight? We decided to find out the answers to these burning questions, and more, by inviting the retail industry’s best and brightest along to our first #QubitRetail breakfast of 2016 - read on to find out what we learned!

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How the loyalty scheme is becoming the VIP program

Retail

Tesco’s Clubcard scheme was a game changer when it launched in the 1990s, immediately demonstrating its marketing value by offering then Chairman Lord MacLaurin more knowledge about his customers in “three months” than he’d gained in “30 years” experience.

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