What does loyalty mean to retailers and customers today? Are loyalty schemes still relevant? How do you identify and reward your most loyal customers with experiences that delight? We decided to find out the answers to these burning questions, and more, by inviting the retail industry’s best and brightest along to our first #QubitRetail breakfast of 2016 - read on to find out what we learned!
Tesco’s Clubcard scheme was a game changer when it launched in the 1990s, immediately demonstrating its marketing value by offering then Chairman Lord MacLaurin more knowledge about his customers in “three months” than he’d gained in “30 years” experience.