Claire Sinden

Position: Product Marketing Manager Claire Sinden is Product Marketing Manager at Qubit. In her role she is responsible for Qubit's online strategy, including the website, branding, and rich media content such as video case studies: showcasing the great work Qubit's customers and Services team do. She also has a box of failed hobbies in the corner of her room including a ukulele, a pair of roller skates, and most recently, a cross-stitch kit. Key facts Started at Qubit: March 2013 Loves: Starbucks Hates: Vegetables

More from Claire Sinden

James Villa Holidays: How Qubit became “the third man” in their business decision making

Travel

"What's been exciting for me, working with Qubit over the last few years, is that it's become a hub for all insights from all web traffic. Their recommendations on testing and the journey process has been extraordinary."
Mark Bloxham, Managing Director, James Villa Holidays

Read more

How Decipher has changed the way Moss Bros use digital analytics

Retail

Many people want access to analytics and are either inhibited by the UI or the technical limitations of the data warehousing capabilities. We created Decipher to solve the challenges that many businesses face with their existing analytical capabilities. This is digital analytics as it should be!
 
Read more

Moss Bros: combining data sets for a single view of the customer

Retail

"Customers just want to shop at any time and in any place... They don't care if it’s on a mobile, tablet, whatever. They want the same experience across all channels and that’s very important to us as a business." - Neil Sansom, Ecommerce Director at Moss Bros Group PLC

Read more

Top 3 ways to personalize for the financial sector

Web Personalization

90% of EU banks invest less that 0.5% on digital. Yet digital banking sees almost £1.5bn in transactions every day.  If the airlines who, like the financial sector, faced similarly tough data risks and security issues, have been able to digitally personalize and optimize their customer experience, then financial institutions are truly behind. And the clock is ticking as newer players among lean pureplays outbid their traditional counterparts. 

Read more

4 Opentag best practice top tips

Tag Management

In previous posts, we've put together helpful guides to help you find out how to set up container tags and filters, how to set up Privacy Consent and CPA de-duplication, and even how to launch the Debug Console! Now, we’ve put together a combination of tips, tricks, shortcuts and advice in our Opentag best practice guide. And here it is:

Read more

This is how the cookies crumble

Tag Management

Opentag's 'Privacy Consent' benefits both the user and the enterprise while being easy to use and simple to deploy. Most technologies deployed via Opentag will require cookies.  Using the Privacy Consent tool, you can control the behavior of these technologies based on end user preferences. Helping users enable cookies allows you to keep your technologies operating properly, while assuring users that you are taking their privacy seriously. Of the sites using our tool, 99.5% of people accept the full use of cookies for their technologies.

Read more

5 easy ways to make sure you never have to pay more than once for a sale with Opentag

Tag Management

One of the hot topics we’ve been talking about a lot recently, is CPA de-duplication. This is a way to use your tag management system to stop paying for the same sale twice. Opentag’s built-in CPA de-duplication tool can save you  20-30% of your marketing costs. But how can you get started?

Read on to find five easy ways for you to use Opentag to make sure you never have to pay more than once for a sale.

Read more

Container Tag - what’s in the box?

Tag Management

Try to contain your excitement.

With the amount of data that businesses are collecting expected to continue growing  - estimated at a further 800% over the next few years - it’s really time to start taking tag management seriously.

In any large enterprise website there could be over 30 tags running at any one time. When a page loads, these tags get fired off - one by one by one. If it feels slow just saying it out loud, imagine how much it could be slowing down your site? Now, we’re not one to toot our own horn but Opentag powers two of the top three fastest sites in Europe - Shop Direct Group and Staples - read all about it here.

Read more

Infographic: Picky Londoners are big spenders online

Retail

Our latest research has found that Londoners spend more than twice as much per purchase online than the rest of the UK. The research, created using Qubit’s customer geo-location analytics capability, also demonstrates some key behavioral traits amongst London’s online shoppers.
Read more

What’s the deal with Universal Variable?

Tag Management

Bask in our UV rays! (Universal Variable, that is).

Universal Variable, or UV as we like to call it, is a JavaScript object which contains the details of any web page being viewed at the time. This could be information on the current visitor as well as your product information. This data layer allows you to analyze visitor behavior on a truly granular scale.

Read more

Posts by other authors