"What's been exciting for me, working with Qubit over the last few years, is that it's become a hub for all insights from all web traffic. Their recommendations on testing and the journey process has been extraordinary."
Mark Bloxham, Managing Director, James Villa Holidays
"Customers just want to shop at any time and in any place... They don't care if it’s on a mobile, tablet, whatever. They want the same experience across all channels and that’s very important to us as a business." - Neil Sansom, Ecommerce Director at Moss Bros Group PLC
90% of EU banks invest less that 0.5% on digital. Yet digital banking sees almost £1.5bn in transactions every day. If the airlines who, like the financial sector, faced similarly tough data risks and security issues, have been able to digitally personalize and optimize their customer experience, then financial institutions are truly behind. And the clock is ticking as newer players among lean pureplays outbid their traditional counterparts.
In previous posts, we've put together helpful guides to help you find out how to set up container tags and filters, how to set up Privacy Consent and CPA de-duplication, and even how to launch the Debug Console! Now, we’ve put together a combination of tips, tricks, shortcuts and advice in our Opentag best practice guide. And here it is:
One of the hot topics we’ve been talking about a lot recently, is CPA de-duplication. This is a way to use your tag management system to stop paying for the same sale twice. Opentag’s built-in CPA de-duplication tool can save you 20-30% of your marketing costs. But how can you get started?
Read on to find five easy ways for you to use Opentag to make sure you never have to pay more than once for a sale.
With the amount of data that businesses are collecting expected to continue growing - estimated at a further 800% over the next few years - it’s really time to start taking tag management seriously.
In any large enterprise website there could be over 30 tags running at any one time. When a page loads, these tags get fired off - one by one by one. If it feels slow just saying it out loud, imagine how much it could be slowing down your site? Now, we’re not one to toot our own horn but Opentag powers two of the top three fastest sites in Europe - Shop Direct Group and Staples - read all about it here.