For those familiar with Robert Cialdini’s book “Influence: The Psychology of Persuasion”, the concept of scarcity should be an all familiar friend. For the rest of us, it comes down to this: we want what we can’t have. For ecommerce businesses, this roughly translates to: capitalize on your visitor’s natural response to boost your bottom line.
The building blocks of a tag manager: everything you need to know about tag management
Andrew has spent his previous videos getting to grips with questions like ‘Why will we spend $120 on a tshirt but not $1200 on a handbag?’ and ‘Did Heuristics cause the financial crash?’. In this third and final video, Andrew gets right to what we’re all interested in: pricing. He hits the nail on the head - we just spent $600 on a new phone, but 99c for an app? No way!
When we left Andrew’s presentation, he had just made us Qubite’s realize how susceptible we really are to adjustment and anchoring. It was a 12 minute crash course in heuristics and biases - covering questions like ‘Where do we use heuristics?’ and ‘Did heuristics cause the financial crash?’.
Qubit’s benchmarking process is carefully designed to assess websites on their usability and general experience for the consumer using over 80 industry best practices. Of course, apart from assessing each website individually, this means we get a general overview of the adoption of specific techniques. So – bearing this in mind, where did the homeware retailers come up short, and how can they improve?
We're big fans of Farfetch over here at Qubit. After Rachel's successful debut at our last Bright Sparks event, where she spoke about the Farfetch success story, we knew they would be the perfect clients for our first video case study!
We’ve always been a little different at Qubit - we attract the type who want to spend their evenings learning from the best and brightest in their industries. This is why we have Qubit Lightning Talks. We’ve had a GTA writer and a TED-talking Economist, but now we’re bringing you Andrew Nicholson: a digital diva and psyche explorer*.
With the sudden temperature drop and Christmas adverts already on the TV, it feels like so much longer than a week ago when Qubit and 70 of our guests descended into the heart of Soho for our newest event series: Bright Sparks.
We had such a great time at our first Bright Sparks event this Tuesday! It was absolutely oversubscribed, and we were treated to some absolutely great talks.