Claire Sinden

Position: Product Marketing Manager Claire Sinden is Product Marketing Manager at Qubit. In her role she is responsible for Qubit's online strategy, including the website, branding, and rich media content such as video case studies: showcasing the great work Qubit's customers and Services team do. She also has a box of failed hobbies in the corner of her room including a ukulele, a pair of roller skates, and most recently, a cross-stitch kit. Key facts Started at Qubit: March 2013 Loves: Starbucks Hates: Vegetables

More from Claire Sinden

How to leverage scarcity: 3 website personalization case studies

Retail

For those familiar with Robert Cialdini’s book “Influence: The Psychology of Persuasion”, the concept of scarcity should be an all familiar friend. For the rest of us, it comes down to this: we want what we can’t have. For ecommerce businesses, this roughly translates to: capitalize on your visitor’s natural response to boost your bottom line.

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Getting to grips with Opentag's tag library

Tag Management

Shh! We're in a (tag) library.

Behind the scenes of a website are small pieces of technology, affectionately known as tags. These are lines of JavaScript that enable (pretty much) everything on your page that isn’t static content.

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Introducing Opentag tuesdays

Tag Management

The building blocks of a tag manager: everything you need to know about tag management

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Lightning Talks Video : Andrew Nicholson on heuristics and biases (part 3)

Qubit news

Previously on…

Andrew has spent his previous videos getting to grips with questions like ‘Why will we spend $120 on a tshirt but not $1200 on a handbag?’ and ‘Did Heuristics cause the financial crash?’. In this third and final video, Andrew gets right to what we’re all interested in: pricing. He hits the nail on the head - we just spent $600 on a new phone, but 99c for an app? No way!

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Lightning Talks Video : Andrew Nicholson on heuristics and biases (part 2)

Qubit news

When we left Andrew’s presentation, he had just made us Qubite’s realize how susceptible we really are to adjustment and anchoring. It was a 12 minute crash course in heuristics and biases - covering questions like ‘Where do we use heuristics?’ and ‘Did heuristics cause the financial crash?’.

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Optimizing homeware retail sites: 5 tips to help you DIY

Research

Qubit’s benchmarking process is carefully designed to assess websites on their usability and general experience for the consumer using over 80 industry best practices. Of course, apart from assessing each website individually, this means we get a general overview of the adoption of specific techniques. So – bearing this in mind, where did the homeware retailers come up short, and how can they improve?

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[Video] Our latest case study with Farfetch

Retail

We're big fans of Farfetch over here at Qubit. After Rachel's successful debut at our last Bright Sparks event, where she spoke about the Farfetch success story, we knew they would be the perfect clients for our first video case study!

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Lightning Talks Video : Andrew Nicholson on heuristics and biases (part 1)

Thought Leadership

We’ve always been a little different at Qubit - we attract the type who want to spend their evenings learning from the best and brightest in their industries. This is why we have Qubit Lightning Talks. We’ve had a GTA writer and a TED-talking Economist, but now we’re bringing you Andrew Nicholson: a digital diva and psyche explorer*.

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Bright Sparks Video: The psychology of buying with Prof. Peter Grindrod, CBE.

Thought Leadership

With the sudden temperature drop and Christmas adverts already on the TV, it feels like so much longer than a week ago when Qubit and 70 of our guests descended into the heart of Soho for our newest event series: Bright Sparks.

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Qubit Bright Sparks: The Farfetch success story

Thought Leadership

We had such a great time at our first Bright Sparks event this Tuesday! It was absolutely oversubscribed, and we were treated to some absolutely great talks.

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