Claire Sinden

Position: Product Marketing Manager Claire Sinden is Product Marketing Manager at Qubit. In her role she is responsible for Qubit's online strategy, including the website, branding, and rich media content such as video case studies: showcasing the great work Qubit's customers and Services team do. She also has a box of failed hobbies in the corner of her room including a ukulele, a pair of roller skates, and most recently, a cross-stitch kit. Key facts Started at Qubit: March 2013 Loves: Starbucks Hates: Vegetables

More from Claire Sinden

New Forrester research: combatting the organizational quandary

Research

We’re happy to unveil the latest thought leadership piece by Forrester Consulting, commissioned by Qubit. In order to gain a better understanding of how companies are using their technology, what they are thinking to invest in and the problems they are facing, Qubit and Forrester came together and gathered the thoughts of 150 marketing decision makers.

The importance of digital marketing technology is well understood by corporate executives and enterprise businesses - in fact, 76% of them say their digital marketing strategy is supported by senior management. They have strategies in place and there is already significant investment in marketing technology - sufficient enough to carry out relatively mature campaigns.

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Say hello to one of London’s hottest start ups!

Qubit news

We’ve all got an extra big spring in our step at the moment because those excellent folks over at Wired UK have named Qubit as one of the hottest start-ups in London!

Coming in at number 5, we’re very pleased to be featured alongside excellent companies such as SwiftKey, Shutl, GoCardless and DueDil as part of this thriving culture. It’s very exciting to be featured like this in a magazine as respected as Wired - the whole office is buzzing!

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Qubit features in 'Six creative examples of product videos to inspire your own efforts'

Qubit news

We all know that product videos are a powerful marketing tool to use, especially when trying to boost conversions. They provide a more detailed insight into the product itself with a clearer explanation of how it works.

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We've got the bug for Debugging!

Tag Management

Anyone who has ever spent any time searching through code to find out why something isn’t working knows just how incredibly frustrating it is! When you have a lot of tags firing through your tag manager, finding the problem manually is a real headache. We know this, so here at Qubit we put together a debugging console so you can see your tags loading in real-time and see what’s happening. This means you can solve problems in mere minutes rather than hours. 

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Find your customers wherever they are in the world with hyperlocal-targeting

Web Personalization

As retail has evolved from the local shop all the way to the worldwide ecommerce behemoth, we feel that somewhere down the line we’ve all lost the local touch. We think it would be fantastic if you could find out what your customers are doing in specific locations around the world, so you could adapt your website to provide great customer experiences. So, we went ahead and set it up!

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Graham Cooke talks to the Guardian about big data and creativity

Thought Leadership

As part of the Guardian’s Tech sessions at Guardian Coffee, Jemima Kiss interviewed our Graham Cooke about Qubit and how we try to combine creativity and data to help marketers drive conversions, fast.

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Welcome to Opentag Enterprise

Tag Management

Drum roll please! We’re excited to announce the release of our new Opentag Enterprise package. This managed solution will give you the ability to future-proof your data with our powerful Universal Variable data model, real business benefits including CPA De-duplication and on tap strategic guidance.

Opentag is the most flexible and reliable enterprise tag management system in the market, and our Enterprise solution has the added advantage of dedicated technical support and account management. Using Universal Variable, our W3C-compliant data model, Opentag Enterprise package allows you to collect over 300 data variables and give you a clear picture of visitor behaviour. In turn, this forms the foundation for all your conversion optimisation activities, such as testing and personalization.

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Elisa DBI join our growing partner network

Partners

We are pleased to announce yet another big step in the Opentag journey, as we have signed a partnership agreement with Havas Media’s Elisa DBI. As our partner, Elisa DBI will help support and drive Opentag to a global audience. Specifically, they will be using our Universal Variable specification to find out how the weather affects web site behavior. 

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New feature: Opentag CDN hosting gives you unprecedented flexibility

Tag Management

We pride ourselves on providing the most flexible tag management solution on the market. We design Opentag to fit around your systems with minimal disruption, so you can choose the setup that makes the most sense for you. To help you even further, we’re pleased to announce that we have enabled custom CDN hosting for Opentag.

If you want the control that comes with using your own CDN combined with the power and agility of Opentag, you are in luck. You can now have a more consolidated solution, without having to rely on an extra layer to allow you to meet your business goals. But of course, if it makes sense for you to use Opentag’s CDN, you can still do this.

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See the results of your A/B testing in Real Time!

Web Personalization

Wouldn’t it be great if you could see whether your tests were working as you start them, rather than waiting hours for the first results to come in? We do, so we’ve just released Real Time, which gives you a rolling 6 hour window of your overall site-wide visitor numbers and conversions, experiment trends and variation trends.

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