Creina O'Shea

Creina is a second year student at the University of Bath, studying Business Administration and an intern at Qubit. Creina has a keen interest in digital marketing and the performing arts. While she tries to convince otherwise, she holds the title of clumsiest person ever. Possibly the latest incident : burning a discarded knife in the oven has something to do with it. Key Facts: Started at Qubit: July 2014 Loves: Sunsets Hates: Cardboard-tasting detox food

More from Creina O'Shea

Black Friday weekend takes Boxing Day’s crown in the UK

Retail

Traditionally in the UK, Boxing Day has been known for luring in millions with post Christmas deals but, according to our latest research, Black Friday is the one retailers need to watch.

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Top 15 blogs of 2014

With 2014 almost wrapped up, we thought it was time to review which blogs made our top 15. Here is a list of our top ranking blogs. From product launches, to events, to best practice: it’s been a busy year. Why don’t we take a look? 

1. Qubit planning a big, personalized future 

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Some last minute festive web personalization ideas

Retail

The Christmas battle for online sales started on Black Friday with, according toAdobe Digital Index, an expected $2.4 billion was spent online. With Cyber Monday and Mad Monday under the rug as well, we still have a few crucial days left to focus on! Online shopping is key. While retailers are busy worrying about their Christmas TV ads, little has been said about web personalization.

For this festive season how can you make your brand stand out on tablet and desktop? Here are some top tips on how to personalize your website.

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Testing for optimization is not finite, it’s cultural

Web Personalization

Get a preview of Econsultancy’s report, “The Past, Present and Future of Website Optimization” at Qubit and Brooks Bell’s not to be missed webinar!

In the past 5 years, A/B testing has become commonplace among marketers. No longer the department that relies solely on words and images, marketers have become progressively more data driven in their approach: testing their viewer’s reactions as much as they try to attract their attention.

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Finance apps: m-commerce at its best

Retail

What is the one item people never leave the house without? Our mobile phones.

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From the showroom to your site: how to draw your automotive customers in

Web Personalization

2013 saw Mini win back its title as brand campaign master as it launched its national “Not Normal” campaign. Mini needed to remind the public why their brand was so special and thank all of its fans for their loyalty. Their strategy was to celebrate Mini’s originality by tying offline with online technology. How did they do this?

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