The travel sector is set to become a hotbed for innovation in marketing and experiential technology over the next few years. That was the clear message that came from our Future of Travel conference, held on March 21st in partnership with Travel Weekly. Watch the highlights below, or read on to learn more.
“What factors influence mobile personalization strategies for travel businesses?” is a question our clients frequently ask us. It’s a great question. Essentially, they are trying to determine how to extract as much value from the channel and deliver the best customer experience possible.