Iain Moss

Iain Moss is Associate Product Marketing Manager at Qubit. He loves a good pub quiz, and loud, noisy bands whose singers cannot sing. For all enquiries please email [email protected] Key facts Aat Qubit: March 2013 to October 2014 Loves: Bill Murray Hates: Haters

More from Iain Moss

Why having a data layer is crucial to tackling your Big Data problem.

Thought Leadership

Is anyone else just a little sick of the term ‘Big Data’? For many of us as marketers it’s something we’ve heard about, something that we know we ought to address, but it’s something we just can’t get our heads around. And every time we hear or read the phrase it gnaws away at us, making you think “I really need to sort this out.” 

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How onsite personalization can drive international sales

Web Personalization

Cross-border trading has never been easier for ecommerce businesses. There are fewer barriers to getting your brand out beyond the area or region that your operate in. In fact, according to Internet Retailing, a 10% increase in distance between shopper and retailer used to account for an 18% decrease in trade. Now that figure is 1%. This opportunity is now huge for any business looking to maximize their existing international sales, or looking to expand into new territories.

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5 reasons why survey says Topshop is UK's best omni-channel retailer

Retail

Last week, Topshop emerged as the best overall omni-channel retailer in the UK. This was according to a Kurt Salmon survey of 25 UK fashion retailers. The survey was conducted in order to find out how well businesses are performing across multiple channels. John Lewis, Marks & Spencer, Harvey Nichols, House of Fraser and ASOS were also highlighted as other top contenders.

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How Next got it right: omnichannel strategy at its best

Retail

Last week, Next published a massive 12% jump in annual profits. For the first time Next's profits are expected to be great than those of its rival, Marks & Spencer. The chief reason for this incredible growth is their strategy connecting offline and online channels. First by offering a click-and-collect service, then by introducing next day delivery and pickup, Next have shown that the way forward for established brands with physical stores is omnichannel marketing. 

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How to mirror an e-mail campaign using an in-page layer

Retail

If you’re running an email campaign that’s bringing people to your site, it can be really powerful to serve them a tailored layer based on what they’ve seen. Using our web personalization tools, you can easily transform a landing page that’s specific to these users.

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Video: How to create an on-page welcome layer.

Web Personalization

To help you see how easy it is to serve web personalizations and use CXM techniques to adapt your site to different segments of users, we’ve created help videos to show you how to make simple but effective changes to your site.

In just under four minutes, we will teach you how to serve an on-page layer to welcome new visitors to your site. Here you can communicate the core values of your brand to new visitors, and start a long-lasting relationship!

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We’ve integrated BI for Attribution so you can easily understand your marketing traffic

Product updates

We are big believers in data, and that you need good data to make good decisions. It’s why we built our own data layer, and why we’re committed to ensuring that we are doing everything we can to help you make good marketing decisions. But in the mass of data, it’s easy to get lost.

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5 web personalization top tips for your retail site this Valentine’s Day.

Retail

You’re one in a million. But hopefully your conversion rates will be higher than that this Valentine’s day! If you’re a keen follower of our blog, you’ll already know that the growth of Valentine’s Day online is huge. There’s nothing like the feeling of love in the air that gets people wanting to be extravagant with declarations of their love. But how do you go about providing the best experience for your Valentine’s customers to drive conversions, fast? Here are the Qubit top tips for helping people in a loving mood get the most out of your site.

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Romance is in the air - 5 flights of fancy for online travel businesses this Valentine’s Day!

Travel

With Valentine’s Day falling nicely on the weekend this year, what better opportunity to encourage your visitors to find that perfect romantic weekend away. Whether it’s classic trips like a city break to Paris or Rome, or a special hotel suite for a couples’ getaway, there are plenty of things that your customers are looking for. But how can you make sure your site is prepared for Valentine’s visitors? Here are some Qubit top tips to help when love is in the air.

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Our tag library is growing yet again!

Tag Management

Our tag library is chock-full of great technologies that you can implement through Opentag with minimal development time. We’re always adding new technologies, and making sure it’s a really useful resource for you.

We’ve just added fandi.st’s Digital Animal product, which allows users to easily build, deploy, manage and analyze advocacy-driven marketing campaigns, so you can understand what impact your campaigns are having on your site.

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