Isabella Cookson

Position: Associate Product Marketing Manager Isabella is Associate Product Marketing Manager at Qubit. She spent time at Bloomberg Africa and the Financial Times before starting her role Qubit. She now produces research, manages Qubit's event content strategy, does partner marketing and educational marketing. She is also editor of the blog. She used to live in Paris next door to an artist called Jean-Jaques and a cat called Mistougris. Key facts Started at Qubit: February 2014 Loves: Going on safari Hates: Olives

More from Isabella Cookson

Airlines on the edge: shifting from simple upsell to customer experience

Travel

In the Middle Ages, a tradition of maps was born called the Mappae Mundi. These depicted how power structures intersected with an early understanding of contemporary geography. In many of the English maps they place the superpower, Rome, at the centre of the world.

England, on the other hand, places itself on the edge of the world. Historians have often pondered why.

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Black Friday, Cyber Monday… what about “Silent Saturday”?

Thought Leadership

The data is out. Online conversions peaked in the UK as few had predicted, as British retailers adopted the American tradition of pre-Christmas discounting.

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Welcome to our new French partners!

Qubit news

Our team in Paris is growing ever since the success of our debut French Bright Sparks event back in June, and we’re at a very exciting milestone in the Qubit journey.

We’re excited to announce that we’re working with three new French partners, altima, Uptilab, and WAX Interactive (part of SQLI), who will help us bring a customer experience revolution to France. This partnership allows those who are looking for a web personalization technology to quickly and easily implement Qubit, allowing them to serve personalized website experiences to their clients in order to grow conversion rates, engagement and loyalty.

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Can you bring real luxury online?

Retail

In a space such as luxury, where the personal experience is as important as the goods you buy, how do you translate your brand online?

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Making tag management scalable: introducing Opentag Web API

Tag Management

We know that all our Opentag customers have fundamentally different requirements. That’s why we are always in the process of making Opentag an easier, more scalable product to tailor to our customers’ needs.

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Are your technology investments hitting the bottom line? Introducing Vendor Testing

Tag Management

The average ecommerce website runs around 30 different types of onsite technology. These technologies can help you extend the core functionality of your CMS and could be anything from product recommendation widgets to social merchandizing tools. With so many single point solutions, it can be hard to determine which ones are actually delivering to your bottom line.

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A/B testing: why would you only test with 20% of your traffic?

Web Personalization

It’s important to do A/B testing on your website to ensure that the changes you make to your site are increasing conversions. But it’s imperative to A/B test those parts of your sites which are considered to be ‘risky’, such as the checkout, where the downside of a test is potentially significant, and if pushed live would have a negative impact on your site’s performance.

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Ever wondered whether that uplift in conversion did anything to your bottom line? Introducing Revenue Impact

Web Personalization

Have you ever wondered whether optimizing for conversion rate is actually driving revenue? Does the constant push for conversions actually mean you are always getting the best AOV and the best margins you can?

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Building a successful AB testing strategy: 4 ways of allocating your website traffic

Web Personalization

AB testing is important to gauge the effectiveness of changes you make to your site. Depending on the type of test you are running, or the different phase of testing you are in, we recommend targeting your tests to different proportions of users. Here are the four different testing “modes” that we recommend for a successful testing strategy, which are now available with Deliver.

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The first of its kind: introducing Opentag Library SDK

Tag Management

Despite the fact that tag management was born out of an increasing need for a more flexible marketing tracking capability, the process of managing and making changes can be a tedious one. That’s why we developed Opentag - an efficient tag management system used by some of the most sophisticated ecommerce platforms out there.

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