In the Middle Ages, a tradition of maps was born called the Mappae Mundi. These depicted how power structures intersected with an early understanding of contemporary geography. In many of the English maps they place the superpower, Rome, at the centre of the world.
England, on the other hand, places itself on the edge of the world. Historians have often pondered why.
The data is out. Online conversions peaked in the UK as few had predicted, as British retailers adopted the American tradition of pre-Christmas discounting.
Our team in Paris is growing ever since the success of our debut French Bright Sparks event back in June, and we’re at a very exciting milestone in the Qubit journey.
We’re excited to announce that we’re working with three new French partners, altima, Uptilab, and WAX Interactive (part of SQLI), who will help us bring a customer experience revolution to France. This partnership allows those who are looking for a web personalization technology to quickly and easily implement Qubit, allowing them to serve personalized website experiences to their clients in order to grow conversion rates, engagement and loyalty.
In a space such as luxury, where the personal experience is as important as the goods you buy, how do you translate your brand online?
We know that all our Opentag customers have fundamentally different requirements. That’s why we are always in the process of making Opentag an easier, more scalable product to tailor to our customers’ needs.
The average ecommerce website runs around 30 different types of onsite technology. These technologies can help you extend the core functionality of your CMS and could be anything from product recommendation widgets to social merchandizing tools. With so many single point solutions, it can be hard to determine which ones are actually delivering to your bottom line.
It’s important to do A/B testing on your website to ensure that the changes you make to your site are increasing conversions. But it’s imperative to A/B test those parts of your sites which are considered to be ‘risky’, such as the checkout, where the downside of a test is potentially significant, and if pushed live would have a negative impact on your site’s performance.
Have you ever wondered whether optimizing for conversion rate is actually driving revenue? Does the constant push for conversions actually mean you are always getting the best AOV and the best margins you can?
AB testing is important to gauge the effectiveness of changes you make to your site. Depending on the type of test you are running, or the different phase of testing you are in, we recommend targeting your tests to different proportions of users. Here are the four different testing “modes” that we recommend for a successful testing strategy, which are now available with Deliver.
Despite the fact that tag management was born out of an increasing need for a more flexible marketing tracking capability, the process of managing and making changes can be a tedious one. That’s why we developed Opentag - an efficient tag management system used by some of the most sophisticated ecommerce platforms out there.