Jonathan Patterson

Jonathan is the Industry Lead for eGaming at Qubit, the leaders in delivering persuasive personalisation at scale. He works with operators such as Ladbrokes and Sky Betting & Gaming, helping them harness data effectively and provide customers with relevant, timely digital experiences.

More from Jonathan Patterson

What gaming can learn from two billion retail and travel digital customer journeys

Research

Given that number crunching and prediction are so core to eGaming companies’ trading success, it is no surprise that operators have applied the data-driven ethos to their conversion and retention strategies.

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