Lucia Cedron

Lucia is a Senior Strategy Consultant at Qubit, where she works with some of our largest enterprise clients, including Sky Betting and Gaming, NH Hotels, and BT on their personalisation strategies. Before Qubit, she worked as a Strategy Consultant at Strategy&, part of the PwC network. Key facts: Started at Qubit: October 2015 Likes: Discovering hidden gems when travelling. In line with this, Lucia has travelled across all continents and worked in the US, Slovenia, Australia, Spain and the UK! Hates: Blue cheese

More from Lucia Cedron

Segmentation: Transforming acquisitions into enduring relationships

Thought Leadership

I recently delivered a lightning talk on the why and how of personalisation and segmentation at Stackla's inaugural #StacklaSocial event. Here I'd like to share a few of the insights from my presentation for those who weren't able to attend! Read on to find out why personalisation is the key to transforming acquisition into retention, and some tips on how to start thinking about it for your business.

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