Mark Choueke

Position: Global Communications Director Mark Choueke is the global communications director at Qubit. He's been verbally abused by a UK deputy Prime Minister and kissed on the mouth by a bearded UK Home Secretary. He's pleased to say he treated those two imposters just the same. True story. Key facts Started at Qubit: June 2014 Loves: Seizing the day, largely through the media of holidays, ambitious eating and classic Soul & Motown. Hates: Naysayers.

More from Mark Choueke

Qubit planning a big, personalized future

Qubit news

You may have seen us in the news today! Technology and business publications around the world have picked up the news that we have secured a Series B investment of $26m. Accel Partners led the funding round which was also participated in by Balderton Capital, our original investor and Salesforce Ventures, the corporate investment arm of Salesforce.com.

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Ryanair focuses on customer experience to stop the rot

Travel

One of my proudest moments as editor of Marketing Week was stealing Mark Ritson away from our direct competitor and hiring him as my lead columnist.

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The £1.5bn warning from the Ghost of Christmas Past

Research

As Retail UK gears up for Christmas it may wish to heed a warning from the Ghost of Christmas Past. A massive retail opportunity was wasted at Christmas last year. At Qubit we’ve looked into what our unified visitor data hub could tell us about both consumer shopping behavior and retail responsiveness during the 2013 Christmas period.

The bad news? We found that UK retailers walked away from a massive £1.5bn by neglecting to properly personalize their offers to online visitors.

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