You may have seen us in the news today! Technology and business publications around the world have picked up the news that we have secured a Series B investment of $26m. Accel Partners led the funding round which was also participated in by Balderton Capital, our original investor and Salesforce Ventures, the corporate investment arm of Salesforce.com.
One of my proudest moments as editor of Marketing Week was stealing Mark Ritson away from our direct competitor and hiring him as my lead columnist.
As Retail UK gears up for Christmas it may wish to heed a warning from the Ghost of Christmas Past. A massive retail opportunity was wasted at Christmas last year. At Qubit we’ve looked into what our unified visitor data hub could tell us about both consumer shopping behavior and retail responsiveness during the 2013 Christmas period.
The bad news? We found that UK retailers walked away from a massive £1.5bn by neglecting to properly personalize their offers to online visitors.