Matthew Robinson

Matthew is a Product Marketing Manager at Qubit. In this role he works on strategic vertical demand generation campaigns and corporate communications in the travel sector as well as occasionally writing about himself in the third person. In his spare time Matthew enjoys ticking off restaurants and pretentious pop-ups off his London hit-list, discovering new cities and judging people who don’t think The Wire is the greatest TV series that’s been made. Key facts Started at Qubit: August 2015 Likes: Chocolate Hobnobs Dislikes: Queues

More from Matthew Robinson

How test and learn drives Expedia’s innovation: An interview with Andy Washington, Managing Director, Expedia Northern Europe

Travel

During our recent Future of Travel event, it became clear that across the entire travel industry many brands are experiencing digital transformation, as they seek to address the challenge of competing on customer experience in order to remain competitive.

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Enhancing the digital customer experience: The Scott Dunn story

Travel

“I like to think of working with Qubit as a partnership, we share all our goals with them and they know exactly what we're aiming for. We can really trust them to come up with the test ideas to really take us forward and deliver the next level of experience for our website.”
Graham Horner, CMO, Scott Dunn

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Competing on Customer Experience: An Interview with British Airways’ Sir Colin Marshall

Travel

“We focus intensively on the customer...we strive to make our customers’ travel experience seamless, personal, and caring”
Sir Colin Marshall, Former Chairman, British Airways

Twenty years ago, Sir Colin Marshall, Former Chairman of British Airways, featured in an interview for Harvard Business Review on how BA aim to differentiate in their approach to customer experience. Sir Colin noted that even in an intensely competitive and price-sensitive market, there are plenty of people who would be willing to pay a premium for a good service. Twenty years on, there are still pertinent lessons in this interview that resonate with companies such as Qubit, who are empowering brands with a toolkit to enhance their customer experience for better business results.

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