One of the best ways to make your visitors convert is by serving them the coolest stuff! Don’t push them into an overly complicated buying process if you’ve figured out that people who see your style guide are converting at 10x the rate of those who don’t! Once you’ve controlled for other influences, push your visitors towards your content and watch your revenue fly. So, how are you going to get them there then?
At our recent Bright Sparks event, Rachel Waller casually mentioned the death of last-click attribution models. It got me thinking. What is wrong with last-click attribution, and what’s come along to take its place? The majority of companies only started doing attribution in the last 4 years, so for a model that took the world by storm, it’s been a short run.
One of the most effective ways to personalize is by using a customer’s location to alter your messaging. You can implement something as simple as a different language on your site, or a welcome message to people coming from unexpected places. On the other hand, to really wow your customers, you can target them with data specific to their surroundings. Maybe they’re walking past the Eiffel tower; this could be a great time to remind them of that camera they’ve left in their basket at your website. Alternatively, they could be on their way to the airport to go on a beach holiday and you could offer them the option of click-and-collect diving equipment.
With the right data integration, hyperlocal makes the future now.
We kicked off this morning with our breakfast masterclass on Customer Experience Management (CXM) and ways to improve your ecommerce site for Christmas. Qubit’s Nick Smyth took to the stage first to discuss how the practice of CXM has evolved and how it’s set to change marketing teams of the future. Simon Younger then presented the audience with Qubit’s latest best practice guide, helping companies to discover opportunities for conversion optimization in time for the Christmas period. A big thank you to those who popped along! For anyone who was unable to attend, here is a brief overview and some snapshots from the morning.
At Qubit, we are firm believers that a data-driven approach is the best way to create a great customer experience. Retailers are catching on to this, but slowly. Why go on your gut instinct if the maths tells you you’re going the wrong way? You think your intuition has a shot? Let’s put it to the test.
John is shy, meek, and likes things to be organized. Is he more likely to be a farmer or a librarian?
A dogmatic faith in reporting tools and top-line quantitative data can be crippling to an online business. Sometimes you need qualitative analysis and by-visitor level data in order to truly understand the fluctuations in activity on your site.