Roel Decoene

Roel is a Technical Product Manager at Qubit. After graduating in Belgium with a Computer Science degree, he has spent time working as a Web Developer in Cambridge and Ghent. Likes: cooking and travelling.

More from Roel Decoene

How strategic segmentation can take your personalization efforts to the next level

Best practice

The process of dividing a broad market into smaller subsets is nothing new. In fact it’s been common practice ever since markets grew large enough for suppliers to produce different product models. And while there are many different ways to divide up an audience, the most commonly practiced have traditionally focused on geographic, demographic or psychographic (“values” or “lifestyle” based) divisions.

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