As advertising becomes ever more targeted and online experiences more personalized, it’s increasingly difficult to succeed as a marketer without a deep understanding of how people make decisions.
Social proof is very much in the limelight at Qubit at the moment. Whether used in travel, ticket bookings or fashion, on average it delivers a 2.4% uplift in conversions (and has never once delivered a downlift).
At Qubit we’re in a neat position where we deliver on web personalization, as well as playing towards the bigger world of Digital Experience Management. Sportscraft’s big idea is a great example of blending these worlds, from front of house UX to behind the scenes supply chain.
Now we’ve explained what Big Ideas are in a Qubit sense, it’s time to crack on with some of our favourites from 2015.
Big ideas used to be the sole turf of the Ad Agency, where wondrous billboard ideas would emerge from smoke-filled rooms, presented by the likes of Don Draper. And they still do, just without the smoke. But what has changed is the impact that a campaign can have on business.
I can always rely on Erik for a killer soundbyte. Our paths first crossed in 2014 while filming a Qubit case study at multichannel fast fashion retailer bebe. Erik, CDO at the time, stated:
At Qubit, website personalization has been our focus for the last three years, yet to many, it’s still very much the new ‘technology’ on the block. For this reason, we feel personalization vendors haven’t received much dedicated attention in Gartner Magic Quadrants and Forrester Waves.
Many businesses view re-platforming as a necessary evil in order to keep up with consumers’ demanding shopping habits. And it ain’t cheap. Selfridges recently spent $40m on a new ecommerce platform designed to be future proofed for omnichannel personalization.
Up until recently the event of purchasing a platform was cyclical in nature - every three years a business would embark on a new vendor selection process, then set about lengthy integration and training programmes to get the new system operational and optimized.