One of today’s most commonly-faced challenges in ecommerce is the mobile paradox. Businesses are experiencing increases in mobile traffic, but flat revenue on the same device. As the proportion of mobile traffic to retail sites increases, retailers are loosing money - fast. We identified product discovery as a solution to help solve this problem. In October last year, we launched Aura, a solution for product discovery on mobile.
The last few months have been focused on understanding how we should measure and report on discovery. This blog post outlines some of the challenges in approaching the answer.
Start inspiring on mobile now
Whether you are on a rooftop bar or commuting to work, if you are in-between meetings or just waking up in the morning, if you are out for a walk or enjoying time with some friends - there is one constant that now defines consumer behaviour. The interaction with our smartphone.
2016 was supposed to be the year of conversational commerce. Chatbots were heralded as the new interaction model through which interactions between consumers and brands would be transformed.