Booking a trip away can be quite a big deal for consumers. Travel vendors have to confront more than just the competition, there’s also competing priorities in consumers’ lives. Limited vacation days. Commitments work or school, scheduling difficulties and seasonal limitations (while there are great mountains to visit in summer, if they want to go skiing…). Combine all this, and there’s a slim window for consumers to get their adventure, r&r, or quality family time in, and this is a challenge for vendors.
Fortunately, there are some tactics to cut through the noise.
January 15th - also known as Blue Monday, the most depressing day of the year - is upon us once again. What better way cheer ourselves up than by looking ahead and making plans to go away? Indeed, 32% of travellers have booked their main 2018 vacation already1. However, customer sentiment alone won’t drive increased like-for-like bookings. We had a look at customer appetites and found that online experience is of increasing importance to key customer segments who book online.