Sophie Coleman

Sophie is Global Product Marketing Manager for Qubit. With a marketing and product management background, Sophie spends her time translating tech-speak into person-speak. And occasionally English into French. Key facts: Started at Qubit: April 2016. Loves: Interesting tea blends, knitting and video games Hates: disorganized queues

More from Sophie Coleman

Reviews as social proof: how travel brands can build trust

Travel

Booking a trip away can be quite a big deal for consumers. Travel vendors have to confront more than just the competition, there’s also competing priorities in consumers’ lives. Limited vacation days. Commitments work or school, scheduling difficulties and seasonal limitations (while there are great mountains to visit in summer, if they want to go skiing…). Combine all this, and there’s a slim window for consumers to get their adventure, r&r, or quality family time in, and this is a challenge for vendors.

Fortunately, there are some tactics to cut through the noise.

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Mind the gap: the big demographic difference for travel buyers

Travel

January 15th - also known as Blue Monday, the most depressing day of the year - is upon us once again. What better way cheer ourselves up than by looking ahead and making plans to go away? Indeed, 32% of travellers have booked their main 2018 vacation already1. However, customer sentiment alone won’t drive increased like-for-like bookings. We had a look at customer appetites and found that online experience is of increasing importance to key customer segments who book online.

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