“Controlling our own technology is fundamental to delivering our differentiated product,” Brian Mahon, Head of Product at BetBright

Following their recent win for best in-house product at the EGR Operator awards, Dublin-based innovator BetBright have put ‘understanding and influencing’ their customers at the heart of their strategy for 2017.

Read more below, from this article originally featured in SBC News:

Seeking to boost their personalisation capabilities, independent bookmaker BetBright has formed a partnership with leading data and customisation specialist Qubit.

Confirming the partnership this week, BetBright stated that Qubit tools and functions were needed in order for the operator to ‘understand and influence customers in one-platform’.

“Controlling our own technology is fundamental to delivering our differentiated product. This means we are very selective with the 3rd parties we work with.” said Brian Mahon, Head of Product at BetBright. “With the Qubit platform and data infrastructure we’re further accelerating the development of our in-house Sportsbook and Casino products, as well as opening up some really exciting opportunities for our developers. It’s vital that BetBright retain control of our roadmap to ensure flexible and agile innovation and to move faster than our competition, Qubit provides this for us.”


BetBright detailed that Qubit ‘real-time’ technology would be deployed throughout its verticals as the operator optimises a busy sporting schedule. Furthermore, Qubit processes will allow BetBright to ‘differentiate in a crowded marketplace’ as the young operator challenges legacy betting firms.


Graham Cooke CEO & Co-Founder of Qubit backed BetBright as new partners stating; “When businesses like BetBright choose Qubit it demonstrates a shared mission to put an end to meaningless experiences. We’re now in a partnership to help BetBright continue to be customer-centric and be one of the most innovative players in the gaming market.”