Key takeaway stats:
- The average online order value in London is £268.00 compared to just £100.23 for internet shoppers in the rest of the UK. Tweet this!
- Londoners are far more likely to go directly to the website they’re looking for. Tweet this!
- The daytime online shopping peak happens two hours earlier outside of London. Tweet this!
Evening Standard: Londoners spend twice as much online, study shows
PerformanceIn: Londoners are UK’s Most Free-spending Consumer