"What's been exciting for me, working with Qubit over the last few years, is that it's become a hub for all insights from all web traffic. Their recommendations on testing and the journey process has been extraordinary."
Mark Bloxham, Managing Director, James Villa Holidays
The travel industry has been abuzz with ‘personalization’ for several years now. Travolution stated that ‘personalizing the user experience is one of the most important things, probably second only to usability testing and split testing in the e-commerce playbook'* only last week. For Qubit and our customers in the travel industry - Thomas Cook, Jet2, and Emirates amongst them - this isn’t new.
James Villa Holidays are the UK’s leading specialist in villa holidays and began working with Qubit in 2012 with a purely acquisition focus, but increasingly Qubit began being more closely involved in their strategic decision making. Qubit’s technology is now aligned with all points in their customer’s user journeys – in the word’s of their Managing Director, “Qubit are truly the third man in the team”.
We sat down with Managing Director, Mark Bloxham and Website Manager, Adam Bird from James Villa Holidays to see how they are using Qubit’s technology suite to improve their overall customer experience strategy and their data driven approach to personalization.
Discover how we helped James Villas Holidays enhance their customer experience to drive real business results.