Seb Villien has been Head of Ecommerce for the distinctive fashion retailer Joe Browns for over two and a half years. From a digital point of view, Seb and his team have developed an ecommerce strategy where they’re now building on further growth in the UK market, as well as tackling an international market. The ability to personalize experiences for all customer segments is key to the entire strategy of the business. We caught up with Seb to find out more....
Great personalized product recommendations are the beginning of a great customer experience. More than just potential order increases, relevant product offerings are a way of connecting with your users on a personal level and validating that you understand them as individuals. It’s a stepping stone to more progressive forms of personalization, and an important part of the customer journey that encourages product discovery and engagement. With this more personal and relevant experience, businesses are more likely to get returning customers who are willing and happy to spend more--simply because the brand gets them.
It’s well been established that customers today have extremely high expectations from the businesses that they interact with. With every purchase, whether online or in store, customers want to feel like they are special. People want to walk into their local coffee shop and be greeted by name as they are handed a low-fat, one-pump vanilla latte with extra whip--without ever having to place their order. Customers recognize when they are being treated personally, and so personalization software is a must have for a business in order to stay top of mind to today’s shoppers.
Welcome to the inaugural Qubit CX Olympics, a customer experience competition that will rival the summer games in Rio. We’ve partnered with some of the most trusted voices in customer experience to bring you a friendly face-off between the leading ecommerce brands in five events that make up the fundamental elements of the customer journey: returns, content, recommendations, loyalty and personalization. The tournament will determine who is delivering the ultimate customer experience, how they’re doing it, and how you can do it too—and maybe do it even better.
In the United States, the cost of living continues to rise faster than the minimum wage. This means that for millions of low-income earners across the United States, affording a safe and decent place to live is a dream still out of reach.
Last year Amazon picked its own peak. Recognising that retailers enjoy different sales peaks throughout the year, they created their own artificial peak, opening up a fresh day of discounts exclusively to Amazon Prime members. It was an immediate hit. That success was replicated this year. Amazon sold more than $2 billion of merchandise on an otherwise quiet Tuesday in July. Where Amazon goes, retail follows, so we’ve picked out the key takeaways from Prime Day 2016 and have some suggestions for picking your own peak in the future:
Big ideas used to be the sole turf of the Ad Agency, where wondrous billboard ideas would emerge from smoke-filled rooms, presented by the likes of Don Draper. And they still do, just without the smoke. But what has changed is the impact that a campaign can have on business.
Transforming any urban area into a more green environment is no easy task, nevermind Manhattan. With so many aspects of daily life in need of changing to secure a more clean and healthy life for future generations, it’s difficult to know where to start and, of course, how to engage the local community.
Investing time and money into your marketing strategy is counterintuitive if your Conversion Rate Optimization (CRO) program is tripping up your efforts. Allocating a substantial budget to a strategic social media strategy, an emotive TV ad or an engaging email marketing program is a pertinent investment – but only if your CRO program is just as strategic. If a visitor lands on your site only to become frustrated when they attempt to make a purchase, all of your marketing efforts will have been for nought. It’s crucial, then, to make sure that your CRO program is just as effective as the rest of your marketing endeavours.