Transforming any urban area into a more green environment is no easy task, nevermind Manhattan. With so many aspects of daily life in need of changing to secure a more clean and healthy life for future generations, it’s difficult to know where to start and, of course, how to engage the local community.
Investing time and money into your marketing strategy is counterintuitive if your Conversion Rate Optimization (CRO) program is tripping up your efforts. Allocating a substantial budget to a strategic social media strategy, an emotive TV ad or an engaging email marketing program is a pertinent investment – but only if your CRO program is just as strategic. If a visitor lands on your site only to become frustrated when they attempt to make a purchase, all of your marketing efforts will have been for nought. It’s crucial, then, to make sure that your CRO program is just as effective as the rest of your marketing endeavours.
I spent my Saturday morning in Hyde Park, hunting for a Squirtle, using Pokémon Go’s “Nearby” tool to track it by wandering near water, and praying. After an hour, I struck gold, and had Squirtle cornered. I hurled my Pokeball and waited. And waited. And waited. Until it was clear, for the tenth time that day that the app had crashed.
With over 10 years of experience in the Financial Services sector Euromoney’s Marketing Director, Carlos Doughty, is one of the best people in the business to talk to about omnichannel optimization.
Black Friday, and similar shopping peaks, seem to get more intense in the retail industry each year. From sales starting earlier and earlier, to discounts that condition customers to eschew buying full-price, the months leading up to December holidays have become a shopping frenzy. We sat down with Helen Schmid, Head of E-Commerce & Digital Marketing at Journelle, to get her opinion on making one of retails toughest periods successful for her brand.
Black Friday is an oft debated topic in the retail world. On the one hand are the stories that emerge every December about record breaking sales, but on the other are the doubts that seem to be creeping in.
With takeaway companies reporting a year-on-year order growth of 25-50%, it would seem the busy millennial has little appetite to cook, and why should they?
Single vendors are not the silver bullet to poor customer experience that organizations are looking for. Instead in a world where problematic legacy infrastructures remain an enduring issue, best-in-class solutions that support single business functions or act as a core platform component make more sense than ever before.