Qubit CX Olympics: Opening Ceremony

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Qubit Charity Spotlight: Habitat for Humanity

Qubit news

In the United States, the cost of living continues to rise faster than the minimum wage. This means that for millions of low-income earners across the United States, affording a safe and decent place to live is a dream still out of reach.

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Pick your own peak: What retailers can learn from Prime Day

Retail

Last year Amazon picked its own peak. Recognising that retailers enjoy different sales peaks throughout the year, they created their own artificial peak, opening up a fresh day of discounts exclusively to Amazon Prime members. It was an immediate hit. That success was replicated this year. Amazon sold more than $2 billion of merchandise on an otherwise quiet Tuesday in July. Where Amazon goes, retail follows, so we’ve picked out the key takeaways from Prime Day 2016 and have some suggestions for picking your own peak in the future:

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What are big ideas when Qubit talks about them?

Customer experience

Big ideas used to be the sole turf of the Ad Agency, where wondrous billboard ideas would emerge from smoke-filled rooms, presented by the likes of Don Draper. And they still do, just without the smoke. But what has changed is the impact that a campaign can have on business.

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Qubit Charity Spotlight: GrowNYC

Qubit news

Transforming any urban area into a more green environment is no easy task, nevermind Manhattan. With so many aspects of daily life in need of changing to secure a more clean and healthy life for future generations, it’s difficult to know where to start and, of course, how to engage the local community.

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Guest blog: Why strategic conversion rate optimization is key to marketing ROI

Guest Blog

Investing time and money into your marketing strategy is counterintuitive if your Conversion Rate Optimization (CRO) program is tripping up your efforts. Allocating a substantial budget to a strategic social media strategy, an emotive TV ad or an engaging email marketing program is a pertinent investment – but only if your CRO program is just as strategic. If a visitor lands on your site only to become frustrated when they attempt to make a purchase, all of your marketing efforts will have been for nought. It’s crucial, then, to make sure that your CRO program is just as effective as the rest of your marketing endeavours.

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Where Pokémon Go is falling short and how eGaming can learn from it

eGaming

I spent my Saturday morning in Hyde Park, hunting for a Squirtle, using Pokémon Go’s “Nearby” tool to track it by wandering near water, and praying. After an hour, I struck gold, and had Squirtle cornered. I hurled my Pokeball and waited. And waited. And waited. Until it was clear, for the tenth time that day that the app had crashed.

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"Merging online and offline without the Big Brother effect": Interview with Carlos Doughty, Euromoney Marketing Director

Customer experience

With over 10 years of experience in the Financial Services sector Euromoney’s Marketing Director, Carlos Doughty, is one of the best people in the business to talk to about omnichannel optimization.

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Interview: Helen Schmid, Head of E-commerce & Digital Marketing at Journelle on Black Friday

Retail

Black Friday, and similar shopping peaks, seem to get more intense in the retail industry each year. From sales starting earlier and earlier, to discounts that condition customers to eschew buying full-price, the months leading up to December holidays have become a shopping frenzy. We sat down with Helen Schmid, Head of E-Commerce & Digital Marketing at Journelle, to get her opinion on making one of retails toughest periods successful for her brand.

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Event roundup: The key takeaways from our Black Friday London breakfast

Retail

Black Friday is an oft debated topic in the retail world. On the one hand are the stories that emerge every December about record breaking sales, but on the other are the doubts that seem to be creeping in.

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