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Qubit Charity Spotlight: GrowNYC

Qubit news

Transforming any urban area into a more green environment is no easy task, nevermind Manhattan. With so many aspects of daily life in need of changing to secure a more clean and healthy life for future generations, it’s difficult to know where to start and, of course, how to engage the local community.

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Guest blog: Why strategic conversion rate optimization is key to marketing ROI

Guest Blog

Investing time and money into your marketing strategy is counterintuitive if your Conversion Rate Optimization (CRO) program is tripping up your efforts. Allocating a substantial budget to a strategic social media strategy, an emotive TV ad or an engaging email marketing program is a pertinent investment – but only if your CRO program is just as strategic. If a visitor lands on your site only to become frustrated when they attempt to make a purchase, all of your marketing efforts will have been for nought. It’s crucial, then, to make sure that your CRO program is just as effective as the rest of your marketing endeavours.

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Where Pokémon Go is falling short and how eGaming can learn from it

eGaming

I spent my Saturday morning in Hyde Park, hunting for a Squirtle, using Pokémon Go’s “Nearby” tool to track it by wandering near water, and praying. After an hour, I struck gold, and had Squirtle cornered. I hurled my Pokeball and waited. And waited. And waited. Until it was clear, for the tenth time that day that the app had crashed.

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"Merging online and offline without the Big Brother effect": Interview with Carlos Doughty, Euromoney Marketing Director

Customer experience

With over 10 years of experience in the Financial Services sector Euromoney’s Marketing Director, Carlos Doughty, is one of the best people in the business to talk to about omnichannel optimization.

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Interview: Helen Schmid, Head of E-commerce & Digital Marketing at Journelle on Black Friday

Retail

Black Friday, and similar shopping peaks, seem to get more intense in the retail industry each year. From sales starting earlier and earlier, to discounts that condition customers to eschew buying full-price, the months leading up to December holidays have become a shopping frenzy. We sat down with Helen Schmid, Head of E-Commerce & Digital Marketing at Journelle, to get her opinion on making one of retails toughest periods successful for her brand.

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Event roundup: The key takeaways from our Black Friday London breakfast

Retail

Black Friday is an oft debated topic in the retail world. On the one hand are the stories that emerge every December about record breaking sales, but on the other are the doubts that seem to be creeping in.

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Why food delivery companies must focus on personalization

Customer experience

With takeaway companies reporting a year-on-year order growth of 25-50%, it would seem the busy millennial has little appetite to cook, and why should they?

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How ticket companies can merchandise their perishable inventory

Customer experience

Tickets have a sell-by-date, and lose all value once this date has passed. It is a huge burden for ticketing outlets. Empty seats mean lost revenue. According to industry research, up to 40% of concert tickets can go unsold every year (Live Nation, September 2014).

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Why the rise of DX Microsuite offers a nimble alternative to other platform vendors

Customer experience

Single vendors are not the silver bullet to poor customer experience that organizations are looking for. Instead in a world where problematic legacy infrastructures remain an enduring issue, best-in-class solutions that support single business functions or act as a core platform component make more sense than ever before.

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