Single vendors are not the silver bullet to poor customer experience that organizations are looking for. Instead in a world where problematic legacy infrastructures remain an enduring issue, best-in-class solutions that support single business functions or act as a core platform component make more sense than ever before.
Abandonment is no stranger to online retailers, and one of the most common ways to approach it is through automated recovery emails. If done thoughtfully, post-abandonment messaging can help you re-engage customers after they leave your site. For instance, understanding your abandoners and tailoring your message to ensure relevancy to the visitors you are targeting is a key component of abandonment recovery emails – and it doesn’t stop there. Greg Zakowicz, Senior Commerce Marketing Analyst at Bronto Software, answered some frequently asked questions and shared his best practices for abandonment recovery with Qubit.
Cinemas are no longer just competing against other younger, sexier models that serve pizza and cocktails whilst you watch X-Men, they are also competing against disruptive streaming giants. With the total number of viewers subscribing to Netflix rising to 81 million this year, it is clear that cinemas need to take action or face falling to the wayside (DMR, June 2016). The appeals of services such as Netflix and Amazon Prime are evident. They are easy, cheap and convenient: precisely what the customer ordered.
Black Friday has become the highlight of the Christmas season and a microcosm of the wider trends impacting retailers today.
Last week we held a webinar exploring the future of customer experience for airlines. Unfortunately time constraints meant we were not able to answer all of the questions so I thought I’d answer those that were submitted here.
Traditionally, hotels have focused their efforts on providing a superior in-hotel customer experience. Hiring the best people to service their guests and providing luxurious facilities to promote their venue used to be enough to ensure customer satisfaction and loyalty.
Site abandonment is a common occurrence across the digital landscape, be it retail, travel or even finance. Many brands view their abandoners as lost causes, not knowing why they left or if it’s even worth it to try and get them back. In truth, abandonment can be a great opportunity to reach your users in new ways, you just need to understand how to approach them effectively.
Tomorrow the UK goes to the polls in the EU referendum. This week we’ve been bringing you the stories of our EU #TechTalent who have come here to study and work, and contribute not only to Qubit, but also the UK itself. Their skills and talent are helping power the emerging UK tech economy and at Qubit we want to celebrate just how valuable they are.