Black Friday, and similar shopping peaks, seem to get more intense in the retail industry each year. From sales starting earlier and earlier, to discounts that condition customers to eschew buying full-price, the months leading up to December holidays have become a shopping frenzy. We sat down with Helen Schmid, Head of E-Commerce & Digital Marketing at Journelle, to get her opinion on making one of retails toughest periods successful for her brand.
Black Friday is an oft debated topic in the retail world. On the one hand are the stories that emerge every December about record breaking sales, but on the other are the doubts that seem to be creeping in.
With takeaway companies reporting a year-on-year order growth of 25-50%, it would seem the busy millennial has little appetite to cook, and why should they?
Single vendors are not the silver bullet to poor customer experience that organizations are looking for. Instead in a world where problematic legacy infrastructures remain an enduring issue, best-in-class solutions that support single business functions or act as a core platform component make more sense than ever before.
Abandonment is no stranger to online retailers, and one of the most common ways to approach it is through automated recovery emails. If done thoughtfully, post-abandonment messaging can help you re-engage customers after they leave your site. For instance, understanding your abandoners and tailoring your message to ensure relevancy to the visitors you are targeting is a key component of abandonment recovery emails – and it doesn’t stop there. Greg Zakowicz, Senior Commerce Marketing Analyst at Bronto Software, answered some frequently asked questions and shared his best practices for abandonment recovery with Qubit.
Cinemas are no longer just competing against other younger, sexier models that serve pizza and cocktails whilst you watch X-Men, they are also competing against disruptive streaming giants. With the total number of viewers subscribing to Netflix rising to 81 million this year, it is clear that cinemas need to take action or face falling to the wayside (DMR, June 2016). The appeals of services such as Netflix and Amazon Prime are evident. They are easy, cheap and convenient: precisely what the customer ordered.
Black Friday has become the highlight of the Christmas season and a microcosm of the wider trends impacting retailers today.