Traditionally, hotels have focused their efforts on providing a superior in-hotel customer experience. Hiring the best people to service their guests and providing luxurious facilities to promote their venue used to be enough to ensure customer satisfaction and loyalty.
Site abandonment is a common occurrence across the digital landscape, be it retail, travel or even finance. Many brands view their abandoners as lost causes, not knowing why they left or if it’s even worth it to try and get them back. In truth, abandonment can be a great opportunity to reach your users in new ways, you just need to understand how to approach them effectively.
Tomorrow the UK goes to the polls in the EU referendum. This week we’ve been bringing you the stories of our EU #TechTalent who have come here to study and work, and contribute not only to Qubit, but also the UK itself. Their skills and talent are helping power the emerging UK tech economy and at Qubit we want to celebrate just how valuable they are.
The ability to access Europe’s best talent easily has played a key role in helping Qubit become one of the 50 fastest-growing business in the UK. These skilled digital individuals come from across the European Union to join London’s thriving tech scene, contribute to our business and enrich our community. This week we’re looking at their #TechTalent stories: how they came to Qubit and their thoughts on London as a leading city in the European digital economy.
At Qubit’s London HQ almost 30% of our employees are non-British EU nationals. They play key roles across all of our teams, supporting our growth as a business and enriching our community at the same time. They are also adding their talent and skills to London’s thriving tech scene. We have decided to throw the spotlight on the #TechTalent stories that brought these talented digital individuals to Qubit and their take on the UK’s place at the heart of the emerging digital economy.
I’d like to draw attention to something special that membership of the EU has given us.
The financial world is experiencing a digital transformation, and at our financial services breakfast last week, from the themes discussed by our speakers, it became clear that the industry is already changing, with financial services providers (FSPs) looking to move beyond fast follower territory and into true market leadership. Many are already embracing new technologies to compete against challengers who have eaten into market share in recent years.
Download “The roadmap for replatforming” and let it guide you toward running a successful data-driven, customer-centric transformation.
Delivering relevant digital experiences to different customer segments is critical when you’re selling products and services with long purchase considerations. As customers engage with your brand across multiple days, weeks or months, the customer experience should meet their needs and be tailored to the correct stage of their buying journey. To do this effectively, it’s important to evaluate who your main customer segments are, what the path to purchase typically looks like, and make sure that you get the experience right—not only on the first site visit, but on each successive visit as a customer moves through the funnel from problem recognition to purchase decision.