Qubit prides itself on its culture, it’s part of the reason we attract the best talent!
For retailers, getting peak right is crucial, but what is ‘getting it right’ in today’s competitive environment? Do you focus on systems, making sure that your site can cope with the influx of visitors, or take advantage of this to get creative and use it as the basis for a long term, customer centric strategy?
Now we’ve explained what Big Ideas are in a Qubit sense, it’s time to crack on with some of our favourites from 2015.
Engaging content is becoming increasingly more important for ecommerce businesses these days. What was once a sea of static product shots is now turning into an expanse of blogs, videos, buying guides, and made-for-social spots. If your business doesn’t belong to the 77% of B2C companies using content marketing as a method of driving sales, then you’re already falling behind.
A good return policy can be the deciding factor in whether or not a customer makes a purchase. More than just a matter of convenience, businesses that assuredly offer easy returns and exchanges are showing customers that they have a strong confidence in their product. Online shoppers have a surplus of online marketplaces to choose from for any item or service they buy; the type of satisfaction guarantee that a solid return policy offers can be the security blanket needed to take the final plunge on your site over a competitor.
Seb Villien has been Head of Ecommerce for the distinctive fashion retailer Joe Browns for over two and a half years. From a digital point of view, Seb and his team have developed an ecommerce strategy where they’re now building on further growth in the UK market, as well as tackling an international market. The ability to personalize experiences for all customer segments is key to the entire strategy of the business. We caught up with Seb to find out more....
Great personalized product recommendations are the beginning of a great customer experience. More than just potential order increases, relevant product offerings are a way of connecting with your users on a personal level and validating that you understand them as individuals. It’s a stepping stone to more progressive forms of personalization, and an important part of the customer journey that encourages product discovery and engagement. With this more personal and relevant experience, businesses are more likely to get returning customers who are willing and happy to spend more--simply because the brand gets them.
It’s well been established that customers today have extremely high expectations from the businesses that they interact with. With every purchase, whether online or in store, customers want to feel like they are special. People want to walk into their local coffee shop and be greeted by name as they are handed a low-fat, one-pump vanilla latte with extra whip--without ever having to place their order. Customers recognize when they are being treated personally, and so personalization software is a must have for a business in order to stay top of mind to today’s shoppers.
Welcome to the inaugural Qubit CX Olympics, a customer experience competition that will rival the summer games in Rio. We’ve partnered with some of the most trusted voices in customer experience to bring you a friendly face-off between the leading ecommerce brands in five events that make up the fundamental elements of the customer journey: returns, content, recommendations, loyalty and personalization. The tournament will determine who is delivering the ultimate customer experience, how they’re doing it, and how you can do it too—and maybe do it even better.