“Data-mining”, “drilling down”, “insight extraction.” You might think this sounds like an awful lot like hard work and in reality, it is! Getting insights from a customer data set requires a technically skilled analyst ...with a lot of patience…. and a lot of time. The similarities to the lone miner searching for black gold are striking (geddit). The tools may be different (excel rather than a pick axe) but the realities are the same. It is an inefficient way of finding opportunities.
At Qubit we’re in a neat position where we deliver on web personalization, as well as playing towards the bigger world of Digital Experience Management. Sportscraft’s big idea is a great example of blending these worlds, from front of house UX to behind the scenes supply chain.
Thanksgiving, Black Friday, and Cyber Monday are approaching quickly. We've pulled together five key holiday shopping trends and our customer experience recommendations to keep your shoppers engaged and happy during the busiest time of the year.
It’s often spoken of as a new development but the truth is that machine-learning is nothing new. Anyone who watched The Imitation Game, the story of Alan Turing, will know he predicted the role that “machine learning” would play in modern computing way back in 1950, in an article that outlined the concept of the Turing Test.
As creepy clowns dominate the headlines and my email inbox fills up with pumpkins and ghouls it can only mean one thing — this is Halloween.
It seems like every retailer out there is trying to jump on the Halloween ghost train, and it’s no wonder, with the NRF annual survey predicting spend in 2016 will hit $8.4bn, the highest in the survey’s history. Even in the UK, where Halloween has always played second fiddle to the more traditional Bonfire Night, Halloween is the new holiday to back for retailers, now the second biggest party night after New Years Eve (Guardian, October 2015).
Qubit choose to partner with other businesses that are specialized in enabling customers with great technology. User Conversion is a great example of a Qubit Partner utilizing our platform to deliver great customer experiences. Their team have been working with several Qubit clients and are really making a difference.
Qubit prides itself on its culture, it’s part of the reason we attract the best talent!
For retailers, getting peak right is crucial, but what is ‘getting it right’ in today’s competitive environment? Do you focus on systems, making sure that your site can cope with the influx of visitors, or take advantage of this to get creative and use it as the basis for a long term, customer centric strategy?