At Qubit’s London HQ almost 30% of our employees are non-British EU nationals. They play key roles across all of our teams, supporting our growth as a business and enriching our community at the same time. They are also adding their talent and skills to London’s thriving tech scene. We have decided to throw the spotlight on the #TechTalent stories that brought these talented digital individuals to Qubit and their take on the UK’s place at the heart of the emerging digital economy.
I’d like to draw attention to something special that membership of the EU has given us.
The financial world is experiencing a digital transformation, and at our financial services breakfast last week, from the themes discussed by our speakers, it became clear that the industry is already changing, with financial services providers (FSPs) looking to move beyond fast follower territory and into true market leadership. Many are already embracing new technologies to compete against challengers who have eaten into market share in recent years.
Download “The roadmap for replatforming” and let it guide you toward running a successful data-driven, customer-centric transformation.
Delivering relevant digital experiences to different customer segments is critical when you’re selling products and services with long purchase considerations. As customers engage with your brand across multiple days, weeks or months, the customer experience should meet their needs and be tailored to the correct stage of their buying journey. To do this effectively, it’s important to evaluate who your main customer segments are, what the path to purchase typically looks like, and make sure that you get the experience right—not only on the first site visit, but on each successive visit as a customer moves through the funnel from problem recognition to purchase decision.
Whether the limit is the number of characters in a Tweet or length of recording of a video on Vine or Facebook, the common denominator for publishers today is that people are seeking out news stories that swallow up "less" of their time.
“With the battle for eyeballs, hearts and minds being as it is, none of us get a lot of chances to mess up,” wrote Darren Goldsby, Hearst Magazines UK’s chief digital officer in Huffington Post last month.
Since 2015 the internet has been abuzz with with the phrase ‘customer experience’. Across blogs, tweets, presentations and every medium in-between, everyone is talking about how a business can’t succeed in today’s marketplace without continually adapting to the ever-shifting desires of the 2016 customer.