Responding to the rise of the serial returner

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Why the single view of the customer is the lifeline that publishers need

Publishing

“With the battle for eyeballs, hearts and minds being as it is, none of us get a lot of chances to mess up,” wrote Darren Goldsby, Hearst Magazines UK’s chief digital officer in Huffington Post last month.

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Guest Blog: Is your digital marketing strategy stuck in the past?

Thought Leadership

Since 2015 the internet has been abuzz with with the phrase ‘customer experience’. Across blogs, tweets, presentations and every medium in-between, everyone is talking about how a business can’t succeed in today’s marketplace without continually adapting to the ever-shifting desires of the 2016 customer.

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The language gap Chief Digital Officers must bridge

Thought Leadership

If your business recruited a Chief Digital Officer (CDO) in the past 18 months, that person could still be experiencing a language gap in the boardroom.

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Retail finance needs to make an Amazonian effort with digital

Financial Services

Did you know that given the chance, if it suddenly offered financial services half of your customers would defect to Amazon tomorrow? According to Qubit’s latest consumer research, a company famous for big brown boxes, big discounting and big warehouses would take half of your customer base in a heartbeat.

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Why publishers need to focus on personalized content

Publishing

While personalization is taking the rest of the world by storm, digital media publishers seem to be late to the party.

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Qubit Pledge 1% Spotlight: Missing Maps

Qubit news

Navigating the streets of London has never been easier, thanks to smartphones.

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"My wish for 2017: Pervasive Personalization": Interview with Erik Lautier

Fashion

I can always rely on Erik for a killer soundbyte. Our paths first crossed in 2014 while filming a Qubit case study at multichannel fast fashion retailer bebe. Erik, CDO at the time, stated:

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Why authenticity is the key ingredient for a successful loyalty program

Retail

Shoppers are losing interest in generic loyalty programs. The average U.S household participates in 21.9 programs, but uses less than half of those memberships actively (Colloquy, October 2015).

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A non-stop journey: how businesses can evolve their digital experience delivery ahead of rising customer expectations

Qubit news

Whether you know it or not, as a business you’re currently somewhere on the journey to delivering better customer experiences, along with every other company in the market.

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