The financial world is experiencing a digital transformation, and at our financial services breakfast last week, from the themes discussed by our speakers, it became clear that the industry is already changing, with financial services providers (FSPs) looking to move beyond fast follower territory and into true market leadership. Many are already embracing new technologies to compete against challengers who have eaten into market share in recent years.
Download “The roadmap for replatforming” and let it guide you toward running a successful data-driven, customer-centric transformation.
Delivering relevant digital experiences to different customer segments is critical when you’re selling products and services with long purchase considerations. As customers engage with your brand across multiple days, weeks or months, the customer experience should meet their needs and be tailored to the correct stage of their buying journey. To do this effectively, it’s important to evaluate who your main customer segments are, what the path to purchase typically looks like, and make sure that you get the experience right—not only on the first site visit, but on each successive visit as a customer moves through the funnel from problem recognition to purchase decision.
Whether the limit is the number of characters in a Tweet or length of recording of a video on Vine or Facebook, the common denominator for publishers today is that people are seeking out news stories that swallow up "less" of their time.
“With the battle for eyeballs, hearts and minds being as it is, none of us get a lot of chances to mess up,” wrote Darren Goldsby, Hearst Magazines UK’s chief digital officer in Huffington Post last month.
Since 2015 the internet has been abuzz with with the phrase ‘customer experience’. Across blogs, tweets, presentations and every medium in-between, everyone is talking about how a business can’t succeed in today’s marketplace without continually adapting to the ever-shifting desires of the 2016 customer.
If your business recruited a Chief Digital Officer (CDO) in the past 18 months, that person could still be experiencing a language gap in the boardroom.
Did you know that given the chance, if it suddenly offered financial services half of your customers would defect to Amazon tomorrow? According to Qubit’s latest consumer research, a company famous for big brown boxes, big discounting and big warehouses would take half of your customer base in a heartbeat.