Event roundup: The key takeaways from our Black Friday London breakfast

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Why food delivery companies must focus on personalization

Customer experience

With takeaway companies reporting a year-on-year order growth of 25-50%, it would seem the busy millennial has little appetite to cook, and why should they?

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How ticket companies can merchandise their perishable inventory

Customer experience

Tickets have a sell-by-date, and lose all value once this date has passed. It is a huge burden for ticketing outlets. Empty seats mean lost revenue. According to industry research, up to 40% of concert tickets can go unsold every year (Live Nation, September 2014).

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Why the rise of DX Microsuite offers a nimble alternative to other platform vendors

Customer experience

Single vendors are not the silver bullet to poor customer experience that organizations are looking for. Instead in a world where problematic legacy infrastructures remain an enduring issue, best-in-class solutions that support single business functions or act as a core platform component make more sense than ever before.

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Interview: Greg Zakowicz, Senior Commerce Marketing Analyst at Bronto Software

Abandonment is no stranger to online retailers, and one of the most common ways to approach it is through automated recovery emails. If done thoughtfully, post-abandonment messaging can help you re-engage customers after they leave your site. For instance, understanding your abandoners and tailoring your message to ensure relevancy to the visitors you are targeting is a key component of abandonment recovery emails – and it doesn’t stop there. Greg Zakowicz, Senior Commerce Marketing Analyst at Bronto Software, answered some frequently asked questions and shared his best practices for abandonment recovery with Qubit.

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Battling the blockbuster effect: Why cinemas should prioritize loyalty

Cinemas are no longer just competing against other younger, sexier models that serve pizza and cocktails whilst you watch X-Men, they are also competing against disruptive streaming giants. With the total number of viewers subscribing to Netflix rising to 81 million this year, it is clear that cinemas need to take action or face falling to the wayside (DMR, June 2016). The appeals of services such as Netflix and Amazon Prime are evident. They are easy, cheap and convenient: precisely what the customer ordered.

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Black Friday: Three lessons to learn, whether you decide to back it or back out

Retail

Black Friday has become the highlight of the Christmas season and a microcosm of the wider trends impacting retailers today.

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Avoiding turbulence in customer experience

Travel

Last week we held a webinar exploring the future of customer experience for airlines. Unfortunately time constraints meant we were not able to answer all of the questions so I thought I’d answer those that were submitted here.

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Four digital challenges for hotels and how to solve them

Travel

Traditionally, hotels have focused their efforts on providing a superior in-hotel customer experience. Hiring the best people to service their guests and providing luxurious facilities to promote their venue used to be enough to ensure customer satisfaction and loyalty.

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Tapping into the abandoner mentality

Site abandonment is a common occurrence across the digital landscape, be it retail, travel or even finance. Many brands view their abandoners as lost causes, not knowing why they left or if it’s even worth it to try and get them back. In truth, abandonment can be a great opportunity to reach your users in new ways, you just need to understand how to approach them effectively.

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