Did you know that given the chance, if it suddenly offered financial services half of your customers would defect to Amazon tomorrow? According to Qubit’s latest consumer research, a company famous for big brown boxes, big discounting and big warehouses would take half of your customer base in a heartbeat.
While personalization is taking the rest of the world by storm, digital media publishers seem to be late to the party.
Navigating the streets of London has never been easier, thanks to smartphones.
I can always rely on Erik for a killer soundbyte. Our paths first crossed in 2014 while filming a Qubit case study at multichannel fast fashion retailer bebe. Erik, CDO at the time, stated:
Shoppers are losing interest in generic loyalty programs. The average U.S household participates in 21.9 programs, but uses less than half of those memberships actively (Colloquy, October 2015).
Whether you know it or not, as a business you’re currently somewhere on the journey to delivering better customer experiences, along with every other company in the market.
Last year only 20% of charitable donations came from online, which contrasts sharply with the wider trend of increasing online activity across all industries (Econsultancy, 2015).
The digital marketing landscape has become saturated. From less than 100 brands in 2011, the number has now ballooned to 3500 in 2016, with hundreds of new players claiming to revolutionize the digital marketing world, and boost your conversion rates by two or even three digit figures, with tantalizingly small implementation times and costs.
Despite the 7000 marketing messages consumers face every day, retail leaders are constantly searching for and finding new ways to cut through the noise, and their latest choice allows them to access consumers on their terms (Econsultancy, March 2016). The solution? Messaging apps like WeChat, Whatsapp, Viber and Facebook Messenger. Between them the big four have over two billion users and last year passed social media in terms of usage (Business Insider, April 2015).