At Qubit, website personalization has been our focus for the last three years, yet to many, it’s still very much the new ‘technology’ on the block. For this reason, we feel personalization vendors haven’t received much dedicated attention in Gartner Magic Quadrants and Forrester Waves.
Now comes this report from Gartner, ‘Market Guide for Digital Personalization Engines’ authored by Penny Gillespie, Jason Daigler and Magnus Revang, 7 April 2015, which examines the criteria that make up a personalization engine.
In their report, Gartner state that, “the two primary components of personalization engines are analytics and data, both of which are required to deliver a personalized experience to an individual. Both also require the incorporation of multiple types of analytics and data.”
We feel this sentiment chimes well with Qubit’s core offer of audience segmentation, digital analytics and web personalization capabilities, built around our data infrastructure, the Visitor Cloud. Our applications create the ability to ‘target, then test’ by putting insight before action, while the Visitor Cloud is effectively the data engine that we believe fuels the key personalization features and API integrations identified by Gartner.
Using the criteria in the report, Qubit supports key functionalities in the following product and marketing categories
Shopping cart abandonment emails
Gartner subscribers can access the report here.
For a different take on the composites that make up a personalization engine sum up, we can also recommend, “Optimizing The Digital Customer Experience” from Forrester, which positions Qubit as a Digital Customer Experience Delivery hub.Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.