Single vendors are not the silver bullet to poor customer experience that organizations are looking for. Instead in a world where problematic legacy infrastructures remain an enduring issue, best-in-class solutions that support single business functions or act as a core platform component make more sense than ever before.
In The Forrester Vendor Landscape: Digital Experience Platforms 2016 report, Forrester identified three types of digital experience (DX) platform vendors: the Enterprise “cloud”, Product-heritage Suites and the Micro Suites. It named Qubit as one of the players in the third emerging category.
The three differ as follows:
> The Enterprise “cloud”
These enterprise wide solutions address almost every enterprise function, are particularly fit for organizations with complex requirements, and often come with a complex commercial and delivery model.
> Product-heritage Suites
Suites of heritage products with long standing credibility in an area such as web content management (WcM), ecommerce, or portal background systems, that have steadily layered on more functionality.
> The Micro Suites:
Micro Suites offer targeted functionality in a lightweight package. These are emerging cloud-based solutions, that offer newer functionality, faster time to market and new features built with modern standards that balance the risks for buyers with teams that avoid the bottleneck of being dependent to a central technology.
Modern marketers face a digital experience ecosystem that Forrester has called, “an embarrassment of riches”. They are spoilt for choice, but plagued by disjointed requirements from competing departments, poor technology integrations and lack of management vision, all of which complicate choosing a vendor.
Five steps to evaluate vendors:
Are the systems that you need (CMS, commerce, product ordering, etc.) modular and extensible or are they packaged suites that lock in features that are not core to the offering?
Is the solution truly best-in-class?
Can I deploy the solution alongside existing systems?
Can the solution integrator or service provider guarantee predictable outcomes? Do they have a solid track record with verifiable references?
Do they automate or codify best practices?
Once you’ve identified which type of vendor is for you, you can shape your high-level investment priorities and outline product-level solutions.
When making your final vendor decision, Forrester highlights the need to give preference to vendors prioritizing seamless integration, rather than those making end-to-end promises. You need to choose a vendor where your key component is core to their platform strategy, look for flexibility and agility across the platform, and use the platform to build a bridge across the organization.
Recent market fragmentation has opened new opportunities for marketers that are now able to leverage numerous tools in support of cross-channel experiences.
Micro Suites now offer a viable alternative to cumbersome Enterprise clouds and traditional point solutions. They are at once nimble and agile enough to outmanoeuvre Enterprise clouds, and in the same instance possess a robust enough core to go toe to toe with point solutions and come out on top.