This is how the cookies crumble

Opentag's 'Privacy Consent' benefits both the user and the enterprise while being easy to use and simple to deploy. Most technologies deployed via Opentag will require cookies.  Using the Privacy Consent tool, you can control the behavior of these technologies based on end user preferences. Helping users enable cookies allows you to keep your technologies operating properly, while assuring users that you are taking their privacy seriously. Of the sites using our tool, 99.5% of people accept the full use of cookies for their technologies.

Our feature provides you with three different levels of notification, allowing you to proposition users in the best way possible. The three levels are:

  1. Notification only: Users are notified about the use of browser storage and cookies on their first pageview and that these can be disabled in their privacy settings.

  2. Implicit Consent: Users are notified about the use of browser storage and cookies on their first pageview, and they are given the option to disable the storage in the moment as well as in their privacy settings.

  3. Explicit Consent: Users are notified about the use of browser storage and cookies on their first pageview, and consent must be given as the particular script cannot run until explicitly enabled by the user.

Privacy Consent is fully customizable so that you can show the tool in your own brand look and feel. We give you complete control over the messaging and the location of the notification to help you achieve the desired effect on your site.  

Enabling technologies that use cookies is the gateway to a more advanced web experience; allowing you to tailor content to the needs of your users. Equally, leading the cookie conversation with users helps build trust and confidence in your site, both of which are key factors in growing user retention.

Setting up your Privacy Consent widget

Firstly, you will need to create a new container and then add a new script - if you have an existing container then go into one of the scripts and tick the 'Requires cookie consent' checkbox to enable it. At this point you will be notified that you are required to comply with the legal requirements in relation to cookie consent - see image below. Once you have read and agreed to the T&Cs, please then click 'OK' then the 'Customise Consent Widget' button.

Basic Settings

Within the set up interface you will be required to configure your cookie consent widget.

1. Mode

The first thing you need to agree on is the mode. There are 3 modes available in Opentag’s Privacy Consent widget. In order to choose one we recommend you speak to your legal team about the approach you would like to take.

Notification only: Users are notified about the use of browser storage and cookies on their first pageview and that these can be disabled in their privacy settings.

Implicit Consent: Users are notified about the use of browser storage and cookies on their first pageview, and they are given the option to disable the storage in the moment as well as in their privacy settings.

Explicit Consent: Users are notified about the use of browser storage and cookies on their first pageview, and consent must be given as the particular script cannot run until explicitly enabled by the user.  

2. Ask again in (Minutes)

If the user has not given you their consent and decided to not be tracked by cookies, this option allows you to specify when they should be prompted once again. You can set the number to ‘0’ to never show the consent widget again.

3. Sample rate (%)

This is the amount of users you want your widget to be shown to. You may want to set it to a lower percentage when testing. The default setting is 100%, which prompts all of your users on their first entrance.

4. Cookie and Privacy Text or link

Having a text link to your privacy policy is a requirement of setting up the consent widget. You can use the basic settings within the widget configuration to change the link text and insert the correct URL from your website.

5. Hide Status widget when consent is given

If you uncheck this box, the status box will be visible on every pageview even though the user has already provided consent.

Notification Widget & Status Widget

The next two tabs allow you configure your widget to fit the look and feel of your site. You can customize the styling using HTML, CSS, and our text editor - all within the interface. We highly recommend that you work with your legal department to come up with some copy that is signed off by your business.

A big bite of cookies

Based on data from sites using our tool, 99.5% of people accept the full use of cookies. Privacy Consent is an easy, user friendly way of setting up your own widget and helps you keep serving great experiences to your visitors. If you have any questions, queries, or quandaries, the Qubit Help Centre is on hand to solve them. Drop us a message and one of the team will get back to you as soon as possible.