Interview: Greg Zakowicz, Senior Commerce Marketing Analyst at Bronto Software

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Tapping into the abandoner mentality

Abandonment Recovery

Site abandonment is a common occurrence across the digital landscape, be it retail, travel or even finance. Many brands view their abandoners as lost causes, not knowing why they left or if it’s even worth it to try and get them back. In truth, abandonment can be a great opportunity to reach your users in new ways, you just need to understand how to approach them effectively.

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