Quick wins to improve retention: Q&A with conversion expert, Stephen Pavlovich.

Read more

Browse by category

Finance apps: m-commerce at its best

Retail

What is the one item people never leave the house without? Our mobile phones.

Read more

Why segmenting your A/B test results could be less fact and more fiction... and what you can do about it.

Research

A/B tests are an excellent way to learn what works and doesn’t work for your website. But after running a test and measuring an effect, a common question is, “why did that happen?”. Maybe a test that sounded like a great idea actually created a downlift and you want to know what went wrong.

At this point many people reach for “post-test segmentation”, taking the test data and splitting it into different user segments, to see if the test had an unexpected effect on some group of users.

Read more

Qubit’s authors