Cyber Monday is the biggest online shopping day of the year and in the US sales topped $2 billion last year (Fortune, December 2014). Customers with the endurance to make it through the bank balance damaging weekend are still keen for deals and last-minute bargains on Monday. It offers distinct opportunities from Black Friday and if you take advantage of them you’ll see big rewards at the bottom line.
When devising a testing strategy, it is important to think about how to segment visitors in a functional way which is both scalable and allows for continuously optimised personalisation.
Between 2012 and 2013, Twitter’s fastest growing demographic was between ages 54 to 66, growing at 79% (Buffer, 2013). Women make up the highest percentage of gamers (IAB, 2014), while sub-Saharan Africa is now the world’s largest mobile technology market (Gallup, 2014).
These statistics fly in the face of conventional wisdom about consumer behavior.
The next stop on Qubit’s breakfast series was our very own New York City. On a warm sunny day, fashion entrepreneurs, business executives and journalists gathered atop the beautiful NoMad Hotel rooftop to learn about how the fashion world leverages data and analytics to prepare for the holidays.
Points-based loyalty systems, introduced by airlines over three decades ago, transformed the travel industry overnight. The prospect of a free trip to a dream city was enough to entice customers to stay loyal to an airline. It was just that simple.
If marketing has one goal, it’s to reach consumers at the moments that most influence their buying decisions. That simple reason is why Amazon started offering targeted product recommendations over a decade ago to consumers already logged in and ready to buy.
We make thousands of choices every day, from what to wear and what to have for breakfast, to more difficult decisions like how to impress the boss and how to meet impossible deadlines.
Choosing a new ecommerce platform is not an everyday decision, which means that if you do decide to make a change, you want to choose the right replacement, so you don’t have to worry about it for the next few years.
Before you start speaking to different ecommerce platform vendors, it’s good to first ask yourself and your team the following questions:
“What factors influence mobile personalization strategies for travel businesses?” is a question our clients frequently ask us. It’s a great question. Essentially, they are trying to determine how to extract as much value from the channel and deliver the best customer experience possible.
Today, travel companies are able to gather more customer data than ever before – including search and session history, previous purchases, and behavioral patterns. This data can be used to define buyer personas, and map content to users’ interests to ‘get personal’ on the web.