Between 2012 and 2013, Twitter’s fastest growing demographic was between ages 54 to 66, growing at 79% (Buffer, 2013). Women make up the highest percentage of gamers (IAB, 2014), while sub-Saharan Africa is now the world’s largest mobile technology market (Gallup, 2014).
These statistics fly in the face of conventional wisdom about consumer behavior.
The next stop on Qubit’s breakfast series was our very own New York City. On a warm sunny day, fashion entrepreneurs, business executives and journalists gathered atop the beautiful NoMad Hotel rooftop to learn about how the fashion world leverages data and analytics to prepare for the holidays.
Points-based loyalty systems, introduced by airlines over three decades ago, transformed the travel industry overnight. The prospect of a free trip to a dream city was enough to entice customers to stay loyal to an airline. It was just that simple.
If marketing has one goal, it’s to reach consumers at the moments that most influence their buying decisions. That simple reason is why Amazon started offering targeted product recommendations over a decade ago to consumers already logged in and ready to buy.
We make thousands of choices every day, from what to wear and what to have for breakfast, to more difficult decisions like how to impress the boss and how to meet impossible deadlines.
Choosing a new ecommerce platform is not an everyday decision, which means that if you do decide to make a change, you want to choose the right replacement, so you don’t have to worry about it for the next few years.
Before you start speaking to different ecommerce platform vendors, it’s good to first ask yourself and your team the following questions:
“What factors influence mobile personalization strategies for travel businesses?” is a question our clients frequently ask us. It’s a great question. Essentially, they are trying to determine how to extract as much value from the channel and deliver the best customer experience possible.
Today, travel companies are able to gather more customer data than ever before – including search and session history, previous purchases, and behavioral patterns. This data can be used to define buyer personas, and map content to users’ interests to ‘get personal’ on the web.
The sales period from Black Friday to Boxing Day wasn’t just a story of success. While consumers showed a high interest in the deals on offer throughout the sale period, only one in four who started the purchase process actually completed it. Needless to say, there is massive opportunity for retailers to get it right this sale season.
The Christmas battle for online sales started on Black Friday with, according toAdobe Digital Index, an expected $2.4 billion was spent online. With Cyber Monday and Mad Monday under the rug as well, we still have a few crucial days left to focus on! Online shopping is key. While retailers are busy worrying about their Christmas TV ads, little has been said about web personalization.
For this festive season how can you make your brand stand out on tablet and desktop? Here are some top tips on how to personalize your website.