2013 saw Mini win back its title as brand campaign master as it launched its national “Not Normal” campaign. Mini needed to remind the public why their brand was so special and thank all of its fans for their loyalty. Their strategy was to celebrate Mini’s originality by tying offline with online technology. How did they do this?
"Customers just want to shop at any time and in any place... They don't care if it’s on a mobile, tablet, whatever. They want the same experience across all channels and that’s very important to us as a business." - Neil Sansom, Ecommerce Director at Moss Bros Group PLC
No matter what the job title on your LinkedIn profile says, you work in sales. Like it or not, you’re constantly pitching yourself. Whether you’re going for an interview, applying for a mortgage, or waiting to get picked next by the dodgeball team – you are pitching yourself.
In 1995, Frances Cairncross wrote an infamous article in The Economist, announcing the ‘death of distance’. Since then, waves of technologies have emerged claiming to save time, reduce distance, and shrink the world. In spite of this, understanding where your customer is, remains a valuable tool for any marketer.
Through 5 simple measures I’ll show how geolocation can be one of the most compelling ways to connect with your customers.
We now live in a Google, Facebook and Apple generation where consumers expect great experiences that are intuitive, social and instant. This change in expectation has put increasing pressures on businesses to delight customers. In these increasingly competitive times the importance of both acquiring and retaining new customers has never been so high.
Yes it is August. Yes it is currently sunny. And yes you are reading a blog about Christmas. Retail Week reported this week that Christmas this week is set to be “unspectacular” for the majority of retailers. In-store growth is set to be weak, but online is set to soar.
This is the space where retailers need to be most competitive.
Cross-border trading has never been easier for ecommerce businesses. There are fewer barriers to getting your brand out beyond the area or region that your operate in. In fact, according to Internet Retailing, a 10% increase in distance between shopper and retailer used to account for an 18% decrease in trade. Now that figure is 1%. This opportunity is now huge for any business looking to maximize their existing international sales, or looking to expand into new territories.
The financial services industry continues to face negative public opinion, with its reputation increasingly damaged by numerous scandals - mis-selling, lack of transparency, and technology failures (think, for example, about the recent RBS/ Natwest mobile banking failure). In this blog we look at three challenges that the online financial services industry is facing today.
It’s easy to feel bombarded by uplift numbers and conversion rates. But when Topshop, one of Britain’s largest multinational retailers, with 440 shops in 37 countries and a huge online presence, say that website personalization has driven their conversion rate up by 11%, it’s surely worth some attention.
Let’s take a sneak peak into their strategy for success and have a look at what makes the Topshop website so dynamic online. Instead of looking at broad brush strokes, we are going to show you three different tests that drove conversions.