Today, travel companies are able to gather more customer data than ever before – including search and session history, previous purchases, and behavioral patterns. This data can be used to define buyer personas, and map content to users’ interests to ‘get personal’ on the web.
The sales period from Black Friday to Boxing Day wasn’t just a story of success. While consumers showed a high interest in the deals on offer throughout the sale period, only one in four who started the purchase process actually completed it. Needless to say, there is massive opportunity for retailers to get it right this sale season.
The Christmas battle for online sales started on Black Friday with, according toAdobe Digital Index, an expected $2.4 billion was spent online. With Cyber Monday and Mad Monday under the rug as well, we still have a few crucial days left to focus on! Online shopping is key. While retailers are busy worrying about their Christmas TV ads, little has been said about web personalization.
For this festive season how can you make your brand stand out on tablet and desktop? Here are some top tips on how to personalize your website.
What is the one item people never leave the house without? Our mobile phones.
2013 saw Mini win back its title as brand campaign master as it launched its national “Not Normal” campaign. Mini needed to remind the public why their brand was so special and thank all of its fans for their loyalty. Their strategy was to celebrate Mini’s originality by tying offline with online technology. How did they do this?
"Customers just want to shop at any time and in any place... They don't care if it’s on a mobile, tablet, whatever. They want the same experience across all channels and that’s very important to us as a business." - Neil Sansom, Ecommerce Director at Moss Bros Group PLC
No matter what the job title on your LinkedIn profile says, you work in sales. Like it or not, you’re constantly pitching yourself. Whether you’re going for an interview, applying for a mortgage, or waiting to get picked next by the dodgeball team – you are pitching yourself.
In 1995, Frances Cairncross wrote an infamous article in The Economist, announcing the ‘death of distance’. Since then, waves of technologies have emerged claiming to save time, reduce distance, and shrink the world. In spite of this, understanding where your customer is, remains a valuable tool for any marketer.
Through 5 simple measures I’ll show how geolocation can be one of the most compelling ways to connect with your customers.
We now live in a Google, Facebook and Apple generation where consumers expect great experiences that are intuitive, social and instant. This change in expectation has put increasing pressures on businesses to delight customers. In these increasingly competitive times the importance of both acquiring and retaining new customers has never been so high.