The death of distance? 5 reasons geolocation matters to your customers

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How finance websites can bridge the customer expectation gap with a personal touch

Thought Leadership

We now live in a Google, Facebook and Apple generation where consumers expect great experiences that are intuitive, social and instant. This change in expectation has put increasing pressures on businesses to delight customers. In these increasingly competitive times the importance of both acquiring and retaining new customers has never been so high.

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Tis the season to be… planning. Yep. We’re talking about Christmas.

Retail

Yes it is August. Yes it is currently sunny. And yes you are reading a blog about Christmas. Retail Week reported this week that Christmas this week is set to be “unspectacular” for the majority of retailers. In-store growth is set to be weak, but online is set to soar.

This is the space where retailers need to be most competitive.

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How onsite personalization can drive international sales

Web Personalization

Cross-border trading has never been easier for ecommerce businesses. There are fewer barriers to getting your brand out beyond the area or region that your operate in. In fact, according to Internet Retailing, a 10% increase in distance between shopper and retailer used to account for an 18% decrease in trade. Now that figure is 1%. This opportunity is now huge for any business looking to maximize their existing international sales, or looking to expand into new territories.

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3 important digital challenges facing the financial services industry

Financial Services

The financial services industry continues to face negative public opinion, with its reputation increasingly damaged by numerous scandals - mis-selling, lack of transparency, and technology failures (think, for example, about the recent RBS/ Natwest mobile banking failure). In this blog we look at three challenges that the online financial services industry is facing today.

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3 ways Topshop kick ass and drive conversions of 11% using personalization

Retail

It’s easy to feel bombarded by uplift numbers and conversion rates. But when Topshop, one of Britain’s largest multinational retailers, with 440 shops in 37 countries and a huge online presence, say that website personalization has driven their conversion rate up by 11%, it’s surely worth some attention.

Let’s take a sneak peak into their strategy for success and have a look at what makes the Topshop website so dynamic online. Instead of looking at broad brush strokes, we are going to show you three different tests that drove conversions.

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4 Opentag best practice top tips

Tag Management

In previous posts, we've put together helpful guides to help you find out how to set up container tags and filters, how to set up Privacy Consent and CPA de-duplication, and even how to launch the Debug Console! Now, we’ve put together a combination of tips, tricks, shortcuts and advice in our Opentag best practice guide. And here it is:

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5 tests in 5 minutes: How to do website personalization quickly and effectively using our quickstart solutions

Retail

Coming up with good personalization ideas can be difficult, and setting them up does take some consideration. The good news is that we have a lot of experience in this matter! In fact, we’ve learned from 2,000 of our most successful tests, and created quickstart solutions based on the creme de la creme. What this means is that you can see the full array of tests, organized by industry and marketing objective, choose the ones that you want, and quickly implement them. We’ve put suggested segmentation and trigger rules in place, when appropriate, so all you really need to do handle the branding side of things!

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Why segmenting your A/B test results could be less fact and more fiction... and what you can do about it.

Research

A/B tests are an excellent way to learn what works and doesn’t work for your website. But after running a test and measuring an effect, a common question is, “why did that happen?”. Maybe a test that sounded like a great idea actually created a downlift and you want to know what went wrong.

At this point many people reach for “post-test segmentation”, taking the test data and splitting it into different user segments, to see if the test had an unexpected effect on some group of users.

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4 ways brands offend millennials

Retail

To make an impression you need to know your audience, and when that audience is set to spend $2.45 trillion in 2015 it sure is worth doing your homework!

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