3 important digital challenges facing the financial services industry

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3 ways Topshop kick ass and drive conversions of 11% using personalization

Retail

It’s easy to feel bombarded by uplift numbers and conversion rates. But when Topshop, one of Britain’s largest multinational retailers, with 440 shops in 37 countries and a huge online presence, say that website personalization has driven their conversion rate up by 11%, it’s surely worth some attention.

Let’s take a sneak peak into their strategy for success and have a look at what makes the Topshop website so dynamic online. Instead of looking at broad brush strokes, we are going to show you three different tests that drove conversions.

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4 Opentag best practice top tips

Tag Management

In previous posts, we've put together helpful guides to help you find out how to set up container tags and filters, how to set up Privacy Consent and CPA de-duplication, and even how to launch the Debug Console! Now, we’ve put together a combination of tips, tricks, shortcuts and advice in our Opentag best practice guide. And here it is:

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5 tests in 5 minutes: How to do website personalization quickly and effectively using our quickstart solutions

Retail

Coming up with good personalization ideas can be difficult, and setting them up does take some consideration. The good news is that we have a lot of experience in this matter! In fact, we’ve learned from 2,000 of our most successful tests, and created quickstart solutions based on the creme de la creme. What this means is that you can see the full array of tests, organized by industry and marketing objective, choose the ones that you want, and quickly implement them. We’ve put suggested segmentation and trigger rules in place, when appropriate, so all you really need to do handle the branding side of things!

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Why segmenting your A/B test results could be less fact and more fiction... and what you can do about it.

Research

A/B tests are an excellent way to learn what works and doesn’t work for your website. But after running a test and measuring an effect, a common question is, “why did that happen?”. Maybe a test that sounded like a great idea actually created a downlift and you want to know what went wrong.

At this point many people reach for “post-test segmentation”, taking the test data and splitting it into different user segments, to see if the test had an unexpected effect on some group of users.

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4 ways brands offend millennials

Retail

To make an impression you need to know your audience, and when that audience is set to spend $2.45 trillion in 2015 it sure is worth doing your homework!

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5 easy ways to make sure you never have to pay more than once for a sale with Opentag

Tag Management

One of the hot topics we’ve been talking about a lot recently, is CPA de-duplication. This is a way to use your tag management system to stop paying for the same sale twice. Opentag’s built-in CPA de-duplication tool can save you  20-30% of your marketing costs. But how can you get started?

Read on to find five easy ways for you to use Opentag to make sure you never have to pay more than once for a sale.

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The 3 metrics every marketing manager should be tracking

Retail

Marketers have a tough time. We’re always expected to prove the value of our work, campaigns and product launches and show that we’ve contributed to ROI. The most common statistic of measuring our success has typically been the conversion rate.

This is great for large retailers like Amazon and Asos, as their website traffic and conversions are in the tens of thousands per day. However, for other retailers who don’t get the same level of traffic to their website, proving the success of a campaign through conversion rates can often be difficult.

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5 reasons why survey says Topshop is UK's best omni-channel retailer

Retail

Last week, Topshop emerged as the best overall omni-channel retailer in the UK. This was according to a Kurt Salmon survey of 25 UK fashion retailers. The survey was conducted in order to find out how well businesses are performing across multiple channels. John Lewis, Marks & Spencer, Harvey Nichols, House of Fraser and ASOS were also highlighted as other top contenders.

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What’s the deal with Universal Variable?

Tag Management

Bask in our UV rays! (Universal Variable, that is).

Universal Variable, or UV as we like to call it, is a JavaScript object which contains the details of any web page being viewed at the time. This could be information on the current visitor as well as your product information. This data layer allows you to analyze visitor behavior on a truly granular scale.

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