What’s the deal with Universal Variable?

Read more

Browse by category

The biggest digital challenges facing the travel industry: Qubit roundtable insights

Travel

Last week Qubit hosted a roundtable with some of the travel industry's leading experts and practitioners. The aim of the discussion was to unpick some of the biggest digital challenges facing the online travel industry. Attendees included Richard Singer, European MD of Travelzoo, CEO of Onefinestay, Robin Frewer, Director at Google and Greg Marsh the CEO of Onefinestay. The table was moderated by Lee Hayhurst, the Head of News at Travel Weekly. 

Read more

Getting to grips with Opentag's tag library

Tag Management

Shh! We're in a (tag) library.

Behind the scenes of a website are small pieces of technology, affectionately known as tags. These are lines of JavaScript that enable (pretty much) everything on your page that isn’t static content.

Read more

How Next got it right: omnichannel strategy at its best

Retail

Last week, Next published a massive 12% jump in annual profits. For the first time Next's profits are expected to be great than those of its rival, Marks & Spencer. The chief reason for this incredible growth is their strategy connecting offline and online channels. First by offering a click-and-collect service, then by introducing next day delivery and pickup, Next have shown that the way forward for established brands with physical stores is omnichannel marketing. 

Read more

Introducing Opentag tuesdays

Tag Management

The building blocks of a tag manager: everything you need to know about tag management

Read more

5 ways to drive international sales online

Retail

Explosive growth in ecommerce has enabled retailers to quickly and easily achieve excellent national coverage. However, the bigger picture is now about becoming an international retailer. Here are five easy ways for you to reach your customers globally.

Read more

How to mirror an e-mail campaign using an in-page layer

Retail

If you’re running an email campaign that’s bringing people to your site, it can be really powerful to serve them a tailored layer based on what they’ve seen. Using our web personalization tools, you can easily transform a landing page that’s specific to these users.

Read more

This is not just a website, this is a personalized website. 3 ways M & S could personalize their online customer experience

Web Personalization

Marks and Spencer has just released their sparkling new website. Needless to say, it dazzled. With a whole new focus on a curated customer experience, the page is a visual feast for the eyes both on desktop and on tablet.

While I think this website is fabulous, the site itself is lacking in personalization features that would aid the customer as she or he shops. With an average conversion rate of just 3% for every visitor that reaches your website, personalization bridges the gap between the efficiency of online and the more intimate in-store customer experience. In fact, 75% of customers say that they are more likely to return to a site that recognizes them.

Read more

Why it’s not enough to just have live chat

Web Personalization

At the beginning of February, I read a great piece in econsultancy called “Why do online retailers need live chat?”Live chat, combining the ease of e-mails with the immediacy of the phone, is an excellent way of communicating with customers, explained the article.

This is undoubtable. According to BoldChat, 31% of customers in the UK and US say they would be more likely to purchase after a live chat. While a customer service benchmark conducted at eDigital, rated live chat as the best customer service channel at 73% (e-mail was rated at 61% while phone was at the bottom with 44%).

Read more

5 web personalization top tips for your retail site this Valentine’s Day.

Retail

You’re one in a million. But hopefully your conversion rates will be higher than that this Valentine’s day! If you’re a keen follower of our blog, you’ll already know that the growth of Valentine’s Day online is huge. There’s nothing like the feeling of love in the air that gets people wanting to be extravagant with declarations of their love. But how do you go about providing the best experience for your Valentine’s customers to drive conversions, fast? Here are the Qubit top tips for helping people in a loving mood get the most out of your site.

Read more

Qubit’s authors