How Next got it right: omnichannel strategy at its best

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Tag Management

The building blocks of a tag manager: everything you need to know about tag management

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5 ways to drive international sales online

Retail

Explosive growth in ecommerce has enabled retailers to quickly and easily achieve excellent national coverage. However, the bigger picture is now about becoming an international retailer. Here are five easy ways for you to reach your customers globally.

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How to mirror an e-mail campaign using an in-page layer

Retail

If you’re running an email campaign that’s bringing people to your site, it can be really powerful to serve them a tailored layer based on what they’ve seen. Using our web personalization tools, you can easily transform a landing page that’s specific to these users.

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This is not just a website, this is a personalized website. 3 ways M & S could personalize their online customer experience

Web Personalization

Marks and Spencer has just released their sparkling new website. Needless to say, it dazzled. With a whole new focus on a curated customer experience, the page is a visual feast for the eyes both on desktop and on tablet.

While I think this website is fabulous, the site itself is lacking in personalization features that would aid the customer as she or he shops. With an average conversion rate of just 3% for every visitor that reaches your website, personalization bridges the gap between the efficiency of online and the more intimate in-store customer experience. In fact, 75% of customers say that they are more likely to return to a site that recognizes them.

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Why it’s not enough to just have live chat

Web Personalization

At the beginning of February, I read a great piece in econsultancy called “Why do online retailers need live chat?”Live chat, combining the ease of e-mails with the immediacy of the phone, is an excellent way of communicating with customers, explained the article.

This is undoubtable. According to BoldChat, 31% of customers in the UK and US say they would be more likely to purchase after a live chat. While a customer service benchmark conducted at eDigital, rated live chat as the best customer service channel at 73% (e-mail was rated at 61% while phone was at the bottom with 44%).

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5 web personalization top tips for your retail site this Valentine’s Day.

Retail

You’re one in a million. But hopefully your conversion rates will be higher than that this Valentine’s day! If you’re a keen follower of our blog, you’ll already know that the growth of Valentine’s Day online is huge. There’s nothing like the feeling of love in the air that gets people wanting to be extravagant with declarations of their love. But how do you go about providing the best experience for your Valentine’s customers to drive conversions, fast? Here are the Qubit top tips for helping people in a loving mood get the most out of your site.

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Optimizing homeware retail sites: 5 tips to help you DIY

Research

Qubit’s benchmarking process is carefully designed to assess websites on their usability and general experience for the consumer using over 80 industry best practices. Of course, apart from assessing each website individually, this means we get a general overview of the adoption of specific techniques. So – bearing this in mind, where did the homeware retailers come up short, and how can they improve?

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Now! Now! Now! 5 quick ways to create consumer urgency

Web Personalization

Creating urgency with your users is a very powerful way to drive conversion rates. As website technologies advance we are finding more creative ways to instil this urgency and drive sales, here are just a few.

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5 ways to get your visitors looking at high performing content

Web Personalization

One of the best ways to make your visitors convert is by serving them the coolest stuff! Don’t push them into an overly complicated buying process if you’ve figured out that people who see your style guide are converting at 10x the rate of those who don’t! Once you’ve controlled for other influences, push your visitors towards your content and watch your revenue fly. So, how are you going to get them there then?

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