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The 3 metrics every marketing manager should be tracking

Retail

Marketers have a tough time. We’re always expected to prove the value of our work, campaigns and product launches and show that we’ve contributed to ROI. The most common statistic of measuring our success has typically been the conversion rate.

This is great for large retailers like Amazon and Asos, as their website traffic and conversions are in the tens of thousands per day. However, for other retailers who don’t get the same level of traffic to their website, proving the success of a campaign through conversion rates can often be difficult.

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5 reasons why survey says Topshop is UK's best omni-channel retailer

Retail

Last week, Topshop emerged as the best overall omni-channel retailer in the UK. This was according to a Kurt Salmon survey of 25 UK fashion retailers. The survey was conducted in order to find out how well businesses are performing across multiple channels. John Lewis, Marks & Spencer, Harvey Nichols, House of Fraser and ASOS were also highlighted as other top contenders.

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What’s the deal with Universal Variable?

Tag Management

Bask in our UV rays! (Universal Variable, that is).

Universal Variable, or UV as we like to call it, is a JavaScript object which contains the details of any web page being viewed at the time. This could be information on the current visitor as well as your product information. This data layer allows you to analyze visitor behavior on a truly granular scale.

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The biggest digital challenges facing the travel industry: Qubit roundtable insights

Travel

Last week Qubit hosted a roundtable with some of the travel industry's leading experts and practitioners. The aim of the discussion was to unpick some of the biggest digital challenges facing the online travel industry. Attendees included Richard Singer, European MD of Travelzoo, CEO of Onefinestay, Robin Frewer, Director at Google and Greg Marsh the CEO of Onefinestay. The table was moderated by Lee Hayhurst, the Head of News at Travel Weekly. 

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Getting to grips with Opentag's tag library

Tag Management

Shh! We're in a (tag) library.

Behind the scenes of a website are small pieces of technology, affectionately known as tags. These are lines of JavaScript that enable (pretty much) everything on your page that isn’t static content.

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How Next got it right: omnichannel strategy at its best

Retail

Last week, Next published a massive 12% jump in annual profits. For the first time Next's profits are expected to be great than those of its rival, Marks & Spencer. The chief reason for this incredible growth is their strategy connecting offline and online channels. First by offering a click-and-collect service, then by introducing next day delivery and pickup, Next have shown that the way forward for established brands with physical stores is omnichannel marketing. 

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Introducing Opentag tuesdays

Tag Management

The building blocks of a tag manager: everything you need to know about tag management

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5 ways to drive international sales online

Retail

Explosive growth in ecommerce has enabled retailers to quickly and easily achieve excellent national coverage. However, the bigger picture is now about becoming an international retailer. Here are five easy ways for you to reach your customers globally.

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How to mirror an e-mail campaign using an in-page layer

Retail

If you’re running an email campaign that’s bringing people to your site, it can be really powerful to serve them a tailored layer based on what they’ve seen. Using our web personalization tools, you can easily transform a landing page that’s specific to these users.

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