Last week, Next published a massive 12% jump in annual profits. For the first time Next's profits are expected to be great than those of its rival, Marks & Spencer. The chief reason for this incredible growth is their strategy connecting offline and online channels. First by offering a click-and-collect service, then by introducing next day delivery and pickup, Next have shown that the way forward for established brands with physical stores is omnichannel marketing.
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Explosive growth in ecommerce has enabled retailers to quickly and easily achieve excellent national coverage. However, the bigger picture is now about becoming an international retailer. Here are five easy ways for you to reach your customers globally.
If you’re running an email campaign that’s bringing people to your site, it can be really powerful to serve them a tailored layer based on what they’ve seen. Using our web personalization tools, you can easily transform a landing page that’s specific to these users.
Marks and Spencer has just released their sparkling new website. Needless to say, it dazzled. With a whole new focus on a curated customer experience, the page is a visual feast for the eyes both on desktop and on tablet.
While I think this website is fabulous, the site itself is lacking in personalization features that would aid the customer as she or he shops. With an average conversion rate of just 3% for every visitor that reaches your website, personalization bridges the gap between the efficiency of online and the more intimate in-store customer experience. In fact, 75% of customers say that they are more likely to return to a site that recognizes them.
At the beginning of February, I read a great piece in econsultancy called “Why do online retailers need live chat?”Live chat, combining the ease of e-mails with the immediacy of the phone, is an excellent way of communicating with customers, explained the article.
This is undoubtable. According to BoldChat, 31% of customers in the UK and US say they would be more likely to purchase after a live chat. While a customer service benchmark conducted at eDigital, rated live chat as the best customer service channel at 73% (e-mail was rated at 61% while phone was at the bottom with 44%).
You’re one in a million. But hopefully your conversion rates will be higher than that this Valentine’s day! If you’re a keen follower of our blog, you’ll already know that the growth of Valentine’s Day online is huge. There’s nothing like the feeling of love in the air that gets people wanting to be extravagant with declarations of their love. But how do you go about providing the best experience for your Valentine’s customers to drive conversions, fast? Here are the Qubit top tips for helping people in a loving mood get the most out of your site.
Qubit’s benchmarking process is carefully designed to assess websites on their usability and general experience for the consumer using over 80 industry best practices. Of course, apart from assessing each website individually, this means we get a general overview of the adoption of specific techniques. So – bearing this in mind, where did the homeware retailers come up short, and how can they improve?