Social proof is one of the most powerful psychological heuristics, it links the persuasiveness of a behavior or idea with how other people respond to it. Your brain reduces the perception of risk associated with an idea, or activity, when you see other people engaging in it. That’s why we’re all drawn to movies with high IMDb scores, best-selling books, and crowded restaurants.
Big ideas used to be the sole turf of the Ad Agency, where wondrous billboard ideas would emerge from smoke-filled rooms, presented by the likes of Don Draper. And they still do, just without the smoke. But what has changed is the impact that a campaign can have on business.
With over 10 years of experience in the Financial Services sector Euromoney’s Marketing Director, Carlos Doughty, is one of the best people in the business to talk to about omnichannel optimization.
Black Friday, and similar shopping peaks, seem to get more intense in the retail industry each year. From sales starting earlier and earlier, to discounts that condition customers to eschew buying full-price, the months leading up to December holidays have become a shopping frenzy. We sat down with Helen Schmid, Head of E-Commerce & Digital Marketing at Journelle, to get her opinion on making one of retails toughest periods successful for her brand.
With takeaway companies reporting a year-on-year order growth of 25-50%, it would seem the busy millennial has little appetite to cook, and why should they?
Single vendors are not the silver bullet to poor customer experience that organizations are looking for. Instead in a world where problematic legacy infrastructures remain an enduring issue, best-in-class solutions that support single business functions or act as a core platform component make more sense than ever before.
Last year only 20% of charitable donations came from online, which contrasts sharply with the wider trend of increasing online activity across all industries (Econsultancy, 2015).
Listening to your customers has always been important, but in 2016 understanding their issues is vital for retailers seeking to stay ahead when it comes to customer experience. This is because we live in the expectation economy, a crowded marketplace where customers buying online will not think twice about going elsewhere if you're not up to scratch.