Using data to create greater authenticity in travel

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“Controlling our own technology is fundamental to delivering our differentiated product,” Brian Mahon, Head of Product at BetBright

Customer experience

Following their recent win for best in-house product at the EGR Operator awards, Dublin-based innovator BetBright have put ‘understanding and influencing’ their customers at the heart of their strategy for 2017.

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Proof that you’re missing out

Retail

Social proof is one of the most powerful psychological heuristics, it links the persuasiveness of a behavior or idea with how other people respond to it. Your brain reduces the perception of risk associated with an idea, or activity, when you see other people engaging in it. That’s why we’re all drawn to movies with high IMDb scores, best-selling books, and crowded restaurants.

 

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What are big ideas when Qubit talks about them?

Customer experience

Big ideas used to be the sole turf of the Ad Agency, where wondrous billboard ideas would emerge from smoke-filled rooms, presented by the likes of Don Draper. And they still do, just without the smoke. But what has changed is the impact that a campaign can have on business.

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"Merging online and offline without the Big Brother effect": Interview with Carlos Doughty, Euromoney Marketing Director

Customer experience

With over 10 years of experience in the Financial Services sector Euromoney’s Marketing Director, Carlos Doughty, is one of the best people in the business to talk to about omnichannel optimization.

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Interview: Helen Schmid, Head of E-commerce & Digital Marketing at Journelle on Black Friday

Retail

Black Friday, and similar shopping peaks, seem to get more intense in the retail industry each year. From sales starting earlier and earlier, to discounts that condition customers to eschew buying full-price, the months leading up to December holidays have become a shopping frenzy. We sat down with Helen Schmid, Head of E-Commerce & Digital Marketing at Journelle, to get her opinion on making one of retails toughest periods successful for her brand.

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Why food delivery companies must focus on personalization

Customer experience

With takeaway companies reporting a year-on-year order growth of 25-50%, it would seem the busy millennial has little appetite to cook, and why should they?

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How ticket companies can merchandise their perishable inventory

Customer experience

Tickets have a sell-by-date, and lose all value once this date has passed. It is a huge burden for ticketing outlets. Empty seats mean lost revenue. According to industry research, up to 40% of concert tickets can go unsold every year (Live Nation, September 2014).

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Why the rise of DX Microsuite offers a nimble alternative to other platform vendors

Customer experience

Single vendors are not the silver bullet to poor customer experience that organizations are looking for. Instead in a world where problematic legacy infrastructures remain an enduring issue, best-in-class solutions that support single business functions or act as a core platform component make more sense than ever before.

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How charities can harness excellent customer experience to drive online donations

Customer experience

Last year only 20% of charitable donations came from online, which contrasts sharply with the wider trend of increasing online activity across all industries (Econsultancy, 2015).

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