How ticket companies can merchandise their perishable inventory

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Why the rise of DX Microsuite offers a nimble alternative to other platform vendors

Customer experience

Single vendors are not the silver bullet to poor customer experience that organizations are looking for. Instead in a world where problematic legacy infrastructures remain an enduring issue, best-in-class solutions that support single business functions or act as a core platform component make more sense than ever before.

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How charities can harness excellent customer experience to drive online donations

Customer experience

Last year only 20% of charitable donations came from online, which contrasts sharply with the wider trend of increasing online activity across all industries (Econsultancy, 2015).

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The top 5 complaints from online shoppers

Retail

Listening to your customers has always been important, but in 2016 understanding their issues is vital for retailers seeking to stay ahead when it comes to customer experience. This is because we live in the expectation economy, a crowded marketplace where customers buying online will not think twice about going elsewhere if you're not up to scratch.

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eGaming Review & Qubit on 2016 Personalization trends.

Thought Leadership

eGR's Thomas Simpson interviews Qubit's eGaming experts on future CX trends. 

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eGaming customer experience will blast off this year

Customer experience

At the height of the Space Race, billions were spent in a race to the finish line, with both sides innovating as fast as possible and gunning for victory.

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How the expectation economy will shape 2016

Thought Leadership

Once upon a time, expecting a barista to know your coffee order before you walked into the coffee shop depended upon a relationship built up over many coffee breaks, and a lot of caffeine.

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Missing out on maximizing ancillary revenue? The digital conversion conundrum

Travel

Welcome to the good times.

Travel brands are surging ahead with $600 billion in online travel sales in 2014 (PR Newswire, 2015). Airlines, for example, have had their most profitable quarter since 2007, in large part due to the key role now played by extra add-on fees. 

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Competing on Customer Experience: An Interview with British Airways’ Sir Colin Marshall

Travel

“We focus intensively on the customer...we strive to make our customers’ travel experience seamless, personal, and caring”
Sir Colin Marshall, Former Chairman, British Airways

Twenty years ago, Sir Colin Marshall, Former Chairman of British Airways, featured in an interview for Harvard Business Review on how BA aim to differentiate in their approach to customer experience. Sir Colin noted that even in an intensely competitive and price-sensitive market, there are plenty of people who would be willing to pay a premium for a good service. Twenty years on, there are still pertinent lessons in this interview that resonate with companies such as Qubit, who are empowering brands with a toolkit to enhance their customer experience for better business results.

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Four tips for engaging return visitors

Web Personalization

When devising a testing strategy, it is important to think about how to segment visitors in a functional way which is both scalable and allows for continuously optimised personalisation.

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Qubit’s authors