I spent my Saturday morning in Hyde Park, hunting for a Squirtle, using Pokémon Go’s “Nearby” tool to track it by wandering near water, and praying. After an hour, I struck gold, and had Squirtle cornered. I hurled my Pokeball and waited. And waited. And waited. Until it was clear, for the tenth time that day that the app had crashed.
At the height of the Space Race, billions were spent in a race to the finish line, with both sides innovating as fast as possible and gunning for victory.
Between 2012 and 2013, Twitter’s fastest growing demographic was between ages 54 to 66, growing at 79% (Buffer, 2013). Women make up the highest percentage of gamers (IAB, 2014), while sub-Saharan Africa is now the world’s largest mobile technology market (Gallup, 2014).
These statistics fly in the face of conventional wisdom about consumer behavior.