Event roundup: The key takeaways from our financial services breakfast

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Retail finance needs to make an Amazonian effort with digital

Financial Services

Did you know that given the chance, if it suddenly offered financial services half of your customers would defect to Amazon tomorrow? According to Qubit’s latest consumer research, a company famous for big brown boxes, big discounting and big warehouses would take half of your customer base in a heartbeat.

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Meet Chi Igboaka. Head of Performance Marketing. Data Hero.

Thought Leadership


There are data heroes across all industries today who are crusading for better big data understanding in their organizations and beyond. These individuals are looking to the future and already anticipating the changes they need to make to give their organizations a competitive edge moving forward.
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Disruptive customer engagement. Interview with Matt Aston, Head of Digital Sales, Vitality

Case studies

 


Vitality: Largest disruptor on the block. 

Vitality is on a mission to change health and life insurance for good - and they’re getting noticed for it. They are showing the industry that you don’t need to be a small start-up to be disruptive. They have flipped the traditional health insurance model from only interacting when a customer needs cover, to one where they interact daily, changing the focus from illness and risk, to health and wellness.

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Welcome to the expectation economy

Retail

Between 2012 and 2013, Twitter’s fastest growing demographic was between ages 54 to 66, growing at 79% (Buffer, 2013). Women make up the highest percentage of gamers (IAB, 2014), while sub-Saharan Africa is now the world’s largest mobile technology market (Gallup, 2014).

These statistics fly in the face of conventional wisdom about consumer behavior.

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Highlights from the financial services digital insights roundtable

Web Personalization

Over two thirds of the UK adult population are active online banking users, and 30% are using mobile. So why is the Financial Services industry still in last place when it comes to delivering on customer experience expectations? The requirement for a new business model that reflects the modern consumers’ lifestyle has never been more evident.

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Top 3 ways to personalize for the financial sector

Web Personalization

90% of EU banks invest less that 0.5% on digital. Yet digital banking sees almost £1.5bn in transactions every day.  If the airlines who, like the financial sector, faced similarly tough data risks and security issues, have been able to digitally personalize and optimize their customer experience, then financial institutions are truly behind. And the clock is ticking as newer players among lean pureplays outbid their traditional counterparts. 

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How finance websites can bridge the customer expectation gap with a personal touch

Thought Leadership

We now live in a Google, Facebook and Apple generation where consumers expect great experiences that are intuitive, social and instant. This change in expectation has put increasing pressures on businesses to delight customers. In these increasingly competitive times the importance of both acquiring and retaining new customers has never been so high.

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3 important digital challenges facing the financial services industry

Financial Services

The financial services industry continues to face negative public opinion, with its reputation increasingly damaged by numerous scandals - mis-selling, lack of transparency, and technology failures (think, for example, about the recent RBS/ Natwest mobile banking failure). In this blog we look at three challenges that the online financial services industry is facing today.

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