We are pleased to announce yet another big step in the Opentag journey, as we have signed a partnership agreement with Havas Media’s Elisa DBI. As our partner, Elisa DBI will help support and drive Opentag to a global audience. Specifically, they will be using our Universal Variable specification to find out how the weather affects web site behavior.
As part of our ever-growing tag library which ensures that Opentag is kept up-to-date, easy and fast for users, we’ve now added four new third-party tags to our Opentag library. And here they are:
Silverpop provides software to marketing teams, enabling them to more effectively and efficiently understand and motivate their target audience through a variety of digital marketing channels.