Disruptive customer engagement. Interview with Matt Aston, Head of Digital Sales, Vitality

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Quick wins to improve retention: Q&A with conversion expert, Stephen Pavlovich.

Web Personalization

Customer retention is not a new problem. However, with big data solutions and new marketing technologies, there are now innovative approaches that can be taken to solve the problem. As a result, many companies are seeing their retention marketing budgets rise as personalisation and optimisation efforts start to drive impressive ROI in this space. Some say it’s seven times more expensive to acquire a customer than to keep one; whether or not that’s true, it can’t be argued that acquisition costs are increasing and more focus needs to be directed at keeping current customers on board.

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