We know that all our Opentag customers have fundamentally different requirements. That’s why we are always in the process of making Opentag an easier, more scalable product to tailor to our customers’ needs.
Qubit enables our clients to unlock the power of their data - across silos and locations, in low latency at an immense scale. Early iterations of our platform extensively leveraged the power of the Apache Hive project. Whilst we have since mostly moved on from this to newer platforms, we’d like to contribute back to the community the work we’ve done as we think this could be useful to others.
The average ecommerce website runs around 30 different types of onsite technology. These technologies can help you extend the core functionality of your CMS and could be anything from product recommendation widgets to social merchandizing tools. With so many single point solutions, it can be hard to determine which ones are actually delivering to your bottom line.
Have you ever wondered whether optimizing for conversion rate is actually driving revenue? Does the constant push for conversions actually mean you are always getting the best AOV and the best margins you can?
AB testing is important to gauge the effectiveness of changes you make to your site. Depending on the type of test you are running, or the different phase of testing you are in, we recommend targeting your tests to different proportions of users. Here are the four different testing “modes” that we recommend for a successful testing strategy, which are now available with Deliver.
Despite the fact that tag management was born out of an increasing need for a more flexible marketing tracking capability, the process of managing and making changes can be a tedious one. That’s why we developed Opentag - an efficient tag management system used by some of the most sophisticated ecommerce platforms out there.
At Qubit, one of the core tenets is to constantly review systems that are working ‘fine’ and to think about how we could do stuff even better. Sometimes these are small incremental changes, sometimes they are large projects.
As I’m sure you’re aware, tag management is one of the most important parts of any large business website. It is through this that large sites can control the many third party technologies they need from central location. Here at Qubit we have seen the huge advantage that having an efficient tag management system can bring to a website. This is why we have decided to streamline how you can manage your tags in a pretty big way.
We are big believers in data, and that you need good data to make good decisions. It’s why we built our own data layer, and why we’re committed to ensuring that we are doing everything we can to help you make good marketing decisions. But in the mass of data, it’s easy to get lost.