We are big believers in data, and that you need good data to make good decisions. It’s why we built our own data layer, and why we’re committed to ensuring that we are doing everything we can to help you make good marketing decisions. But in the mass of data, it’s easy to get lost.
Our tag library is chock-full of great technologies that you can implement through Opentag with minimal development time. We’re always adding new technologies, and making sure it’s a really useful resource for you.
We’ve just added fandi.st’s Digital Animal product, which allows users to easily build, deploy, manage and analyze advocacy-driven marketing campaigns, so you can understand what impact your campaigns are having on your site.
Welcome to the next generation personalization platform! Qubit harnesses the power of real-time retailing to give you hands-on control over your website. This will help your business drastically cut web development times and push out ground breaking marketing ideas in minutes.
Here at Qubit we asked ourselves, how can we bring the data from your marketing channels to your fingertips so you can easily find insights? We’ve got the data, but we wanted to make sure it was presented in the best possible way. So, we decided to open up Behavioral Attribution to Business Intelligence tools via our API so you can get an integrated analytics tool. With data visualization, you can easily see where you are performing well, and what needs improvement.
Anyone who has ever spent any time searching through code to find out why something isn’t working knows just how incredibly frustrating it is! When you have a lot of tags firing through your tag manager, finding the problem manually is a real headache. We know this, so here at Qubit we put together a debugging console so you can see your tags loading in real-time and see what’s happening. This means you can solve problems in mere minutes rather than hours.
As retail has evolved from the local shop all the way to the worldwide ecommerce behemoth, we feel that somewhere down the line we’ve all lost the local touch. We think it would be fantastic if you could find out what your customers are doing in specific locations around the world, so you could adapt your website to provide great customer experiences. So, we went ahead and set it up!
Drum roll please! We’re excited to announce the release of our new Opentag Enterprise package. This managed solution will give you the ability to future-proof your data with our powerful Universal Variable data model, real business benefits including CPA De-duplication and on tap strategic guidance.
Opentag is the most flexible and reliable enterprise tag management system in the market, and our Enterprise solution has the added advantage of dedicated technical support and account management. Using Universal Variable, our W3C-compliant data model, Opentag Enterprise package allows you to collect over 300 data variables and give you a clear picture of visitor behaviour. In turn, this forms the foundation for all your conversion optimisation activities, such as testing and personalization.
We pride ourselves on providing the most flexible tag management solution on the market. We design Opentag to fit around your systems with minimal disruption, so you can choose the setup that makes the most sense for you. To help you even further, we’re pleased to announce that we have enabled custom CDN hosting for Opentag.
If you want the control that comes with using your own CDN combined with the power and agility of Opentag, you are in luck. You can now have a more consolidated solution, without having to rely on an extra layer to allow you to meet your business goals. But of course, if it makes sense for you to use Opentag’s CDN, you can still do this.
Wouldn’t it be great if you could see whether your tests were working as you start them, rather than waiting hours for the first results to come in? We do, so we’ve just released Real Time, which gives you a rolling 6 hour window of your overall site-wide visitor numbers and conversions, experiment trends and variation trends.