“With the battle for eyeballs, hearts and minds being as it is, none of us get a lot of chances to mess up,” wrote Darren Goldsby, Hearst Magazines UK’s chief digital officer in Huffington Post last month.
While personalization is taking the rest of the world by storm, digital media publishers seem to be late to the party.
The average attention span is now just eight seconds – down from 12 in the year 2000 (The Independent, May 2015). This is less than that of a goldfish, and has profound implications for businesses of all kinds. For publishers, it means that when someone searches or browses online, there is less time than ever to grab a reader’s attention.