Day two of the Adobe Summit and day two of Qubit’s #DumpFrank Guerrilla marketing stunt.
I'm standing outside the Adobe Summit in Salt Lake City watching 20 Frankensteins doing the dance to Michael Jackson's Thriller.
We are surrounded by new technologies every second of every day. Smartphones are the arbiters of most people's lives, laptops travel wherever we go and wearables are our constant companions for every moment of the day, from arriving on time for meetings to measuring our heart rates in a high intensity fitness class at lunch. Inevitably, as soon as technology becomes the height of fashion it has been supplanted and is passed out in favour of a new innovation.
To close out the month of October we gathered on Manhattan’s West Side at the modern, sleek, and fun Yotel for another installment of our Bright Sparks events. Our morning was filled with a delicious eggs benedict bar, networking, and insightful conversation.
Our team in Paris is growing ever since the success of our debut French Bright Sparks event back in June, and we’re at a very exciting milestone in the Qubit journey.
We’re excited to announce that we’re working with three new French partners, altima, Uptilab, and WAX Interactive (part of SQLI), who will help us bring a customer experience revolution to France. This partnership allows those who are looking for a web personalization technology to quickly and easily implement Qubit, allowing them to serve personalized website experiences to their clients in order to grow conversion rates, engagement and loyalty.
We know that all our Opentag customers have fundamentally different requirements. That’s why we are always in the process of making Opentag an easier, more scalable product to tailor to our customers’ needs.
You may have seen us in the news today! Technology and business publications around the world have picked up the news that we have secured a Series B investment of $26m. Accel Partners led the funding round which was also participated in by Balderton Capital, our original investor and Salesforce Ventures, the corporate investment arm of Salesforce.com.
Have you ever wondered whether optimizing for conversion rate is actually driving revenue? Does the constant push for conversions actually mean you are always getting the best AOV and the best margins you can?