"Our number one store is our website. Our number two store is our mobile site". Richard Wilson, Burton

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Setting off sparks in Paris

Qubit news

You can now find Qubit in Paris, in addition to our New York and London offices!

We thought we’d kick off our launch in France with a bang, and what better way than to organize one of our Bright Sparks events in the heart of Paris bringing together some of the most influential people in the ecommerce space for a morning of insights, networking, and, of course, a sampling of some seriously delicious croissants.

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Qubit’s response to whatyatesting.com

Qubit news

On Monday, a new resource called whatyatesting.com was launched. The site allows users to take a given URL and identify any creative that is being run as an A/B test through Optimizely, a US based A/B testing company.

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Bright Sparks: Graham Cooke "Innovating quickly in the era of a real-time retailer"

Retail

Qubit Bright Sparks in London brought together some of the most influential people in the ecommerce space. The theme was “Fast Customer, Faster Company” and we had an agenda packed full of insightful keynotes, networking opportunities and demos with innovative technologies in the ecommerce space. Just in case you missed the event, we recorded all our keynotes to watch on demand.

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Bright Sparks: Henry Mason "How to bridge the gap between the offline and online consumer experience"

Thought Leadership

We had an amazing time at Qubit Bright Sparks in London last week. The theme was “Fast Customer, Faster Company” and we had an agenda packed full of insightful keynotes, networking opportunities and demos with some of the most innovative technologies in the ecommerce space. Just in case you missed the event, we recorded all our keynotes to watch on demand.

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Infographic: Picky Londoners are big spenders online

Retail

Our latest research has found that Londoners spend more than twice as much per purchase online than the rest of the UK. The research, created using Qubit’s customer geo-location analytics capability, also demonstrates some key behavioral traits amongst London’s online shoppers.
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Lightning Talks Video : Andrew Nicholson on heuristics and biases (part 3)

Qubit news

Previously on…

Andrew has spent his previous videos getting to grips with questions like ‘Why will we spend $120 on a tshirt but not $1200 on a handbag?’ and ‘Did Heuristics cause the financial crash?’. In this third and final video, Andrew gets right to what we’re all interested in: pricing. He hits the nail on the head - we just spent $600 on a new phone, but 99c for an app? No way!

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Lightning Talks Video : Andrew Nicholson on heuristics and biases (part 2)

Qubit news

When we left Andrew’s presentation, he had just made us Qubite’s realize how susceptible we really are to adjustment and anchoring. It was a 12 minute crash course in heuristics and biases - covering questions like ‘Where do we use heuristics?’ and ‘Did heuristics cause the financial crash?’.

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3 TED Talks Every Marketer Should Watch

Thought Leadership

As marketers we need to be able to find inspiration anywhere and apply it in our own work, but we sure could use a little help sometimes, right? I scoured TED’s archive and found the very best TED talks that will provide a little bit of imagination to your daily routine. I hope these will help you change the way you think about your product, your brand, your customer, and even yourself. Each talk is under 20 minutes, so feel free to bookmark and kickstart your day with a cup of coffee and a TED Talk.

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Watch Graham Cooke explain how to become a real-time retailer

Thought Leadership

We have a special treat for you to end the year. At our very first Bright Sparks NY event from earlier in December, we were joined by some great speakers: Gil Levy from ECommerce Partners and Jeff Levick from Spotify. And to cap off the morning, Qubit CEO Graham Cooke gave a talk that defines what Qubit is today: Become a real-time retailer. 

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