Way back in May, we had a wonderful time at Qubit Bright Sparks in London. The theme was “Fast consumer. Faster company" and we were looking at how to keep up with the fast past of the modern consumer. One of our key speakers was the Head of Digital at Burton, Richard Wilson. Watch Richard's insightful talk based on Burtons e-commerce experience, and the importance of personalization to drive conversion rates.
You can now find Qubit in Paris, in addition to our New York and London offices!
We thought we’d kick off our launch in France with a bang, and what better way than to organize one of our Bright Sparks events in the heart of Paris bringing together some of the most influential people in the ecommerce space for a morning of insights, networking, and, of course, a sampling of some seriously delicious croissants.
On Monday, a new resource called whatyatesting.com was launched. The site allows users to take a given URL and identify any creative that is being run as an A/B test through Optimizely, a US based A/B testing company.
Qubit Bright Sparks in London brought together some of the most influential people in the ecommerce space. The theme was “Fast Customer, Faster Company” and we had an agenda packed full of insightful keynotes, networking opportunities and demos with innovative technologies in the ecommerce space. Just in case you missed the event, we recorded all our keynotes to watch on demand.
We had an amazing time at Qubit Bright Sparks in London last week. The theme was “Fast Customer, Faster Company” and we had an agenda packed full of insightful keynotes, networking opportunities and demos with some of the most innovative technologies in the ecommerce space. Just in case you missed the event, we recorded all our keynotes to watch on demand.
Andrew has spent his previous videos getting to grips with questions like ‘Why will we spend $120 on a tshirt but not $1200 on a handbag?’ and ‘Did Heuristics cause the financial crash?’. In this third and final video, Andrew gets right to what we’re all interested in: pricing. He hits the nail on the head - we just spent $600 on a new phone, but 99c for an app? No way!
When we left Andrew’s presentation, he had just made us Qubite’s realize how susceptible we really are to adjustment and anchoring. It was a 12 minute crash course in heuristics and biases - covering questions like ‘Where do we use heuristics?’ and ‘Did heuristics cause the financial crash?’.
As marketers we need to be able to find inspiration anywhere and apply it in our own work, but we sure could use a little help sometimes, right? I scoured TED’s archive and found the very best TED talks that will provide a little bit of imagination to your daily routine. I hope these will help you change the way you think about your product, your brand, your customer, and even yourself. Each talk is under 20 minutes, so feel free to bookmark and kickstart your day with a cup of coffee and a TED Talk.